[Remote] Field Marketing Manager - Great Lakes
Note: The job is a remote job and is open to candidates in USA. Arctic Wolf is a leading cybersecurity company dedicated to ending cyber risk through innovative solutions. They are seeking a Field Marketing Manager who will serve as the in-region marketing expert, collaborating with regional account teams and channel partners to enhance marketing initiatives and drive demand generation.ResponsibilitiesCreate quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managersContinuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiativesResearch, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and deliveryDevelop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tacticsCollaborate with top-tier channel partners to develop programs that open up opportunities with their customer baseEvaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designatedManage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvementSkills5-7 years proven experience in B2B field or partner marketingAbility to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performanceKnowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologiesStrong analytical skills; ability to measure effectiveness of programs and extract actionable insightsDemonstrated ability to build effective working relationships with sales leaders and sales team membersDeep understanding of marketing/sales funnel and methods by which to achieve opportunity targetsExperience working for cloud services/security technology company with mid-market focus a plusPositive, high-energy, team-focused, collaborative attitudeBachelors degree in Marketing, Business, English or CommunicationsBenefitsEquity for all employeesFlexible time off and paid volunteer days401k matchTraining and career development programsComprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added servicesRobust Employee Assistance Program (EAP) with mental health servicesFertility support and paid parental leaveVariable incentive compensationNew hire equity grantsComprehensive benefits packageCompany OverviewArctic Wolf is a cyber security company that provides cloud-native security operations technology to reduce cyber risks. It was founded in 2012, and is headquartered in Eden Prairie, Minnesota, USA, with a workforce of 1001-5000 employees. Its website is https://arcticwolf.com/.