[Remote] Field Marketing Manager, Customer Growth - 11580

Note: The job is a remote job and is open to candidates in USA. Coupa is a company that specializes in total spend management through its innovative AI platform. They are seeking a strategic Field Marketing Manager to enhance engagement and accelerate sales pipeline across North America, collaborating with various teams to create impactful marketing events.ResponsibilitiesCollaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new businessPartner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field eventsEngage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leadersLeverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leadsUse 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagementSkills5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurementDemonstrated success running regional and national field events with measuring impact on pipeline and revenueWorking knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platformsStrong analytical mindset and comfort owning reporting - turning complex data into clear insights and next stepsStrategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field eventsStrong project management and creative problem-solving skills, with a collaborative approach to working with diverse teamsExperience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipelineSelf-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%)Company OverviewCoupa is a cloud platform for business spend that offers a fully unified suite of financial applications for business spend management. It was founded in 2006, and is headquartered in Foster City, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coupa.com.