[Remote] Field Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Vanta is a company dedicated to helping businesses earn and prove trust through continuous security monitoring. As a Field Marketing Manager, you will develop and execute regional marketing strategies that drive pipeline and revenue, partnering closely with Sales to create impactful programs and experiences.ResponsibilitiesOwn the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goalsDevelop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexityBuild and manage a regional marketing plan and calendar across events, campaigns, and executive programsIdentify the highest-impact markets, accounts, and program types to drive pipeline and accelerate dealsAct as the primary marketing partner to Sales leadership, participating in territory planning and QBRsOwn pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROIAdapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cyclesDesign integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-upPartner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-upContinuously analyze program performance and optimize based on data and insightsLead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer eventsDevelop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makersOwn event logistics and vendor management, ensuring high-quality execution while staying on budgetServe as on-site lead for key programs, ensuring a seamless and high-impact experiencePartner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaignsCollaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategiesBring insights from the field back to marketing to inform campaign strategy, messaging, and positioningManage regional field marketing budgets with a focus on efficiency and measurable outcomesBuild and refine repeatable playbooks for field programs that can scale across regionsTrack and report on KPIs including pipeline generated, deal acceleration, attendance, and engagementMaintain strong vendor relationships and continuously improve operational processesSkills4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technologyStrong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexityProven track record of driving pipeline and revenue through field programs—not just executing eventsExperience owning regional or segment-level marketing strategy and partnering closely with Sales leadershipStrong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneouslyData-driven mindset with experience measuring program performance and optimizing for ROIExcellent cross-functional collaboration and communication skillsHigh ownership and bias for action—you operate independently and drive initiatives forwardStrategic thinking—you connect programs to pipeline, revenue, and broader business goalsWillingness to travel (~20–30%) to support regional programsStrong preference for this candidate to live in San Francisco or New York, but not requiredExperience with account-based marketing (ABM) and targeting enterprise or strategic accountsFamiliarity with security, compliance, or trust/privacy technology sectorsExperience planning programs for technical audiences (CISOs, security leaders, compliance teams)Proficiency with marketing and event tools (Salesforce, HubSpot, Swoogo, Luma, etc.)Existing vendor network or event industry relationshipsBenefitsIndustry-competitive salary and equityComprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans16 weeks paid Parental Leave for all new parentsHealth & wellness stipendRemote workspace, internet, and cellphone stipendCommuter benefits for team members who report to the SF and NYC officeFamily planning benefitsMatching 401(k) contribution with immediate vestingFlexible PTO policy, plus 80 hours of Sick Time11 company-paid holidaysVirtual team building activities, lunch and learns, and other company-wide events!Company OverviewVanta is a trust management platform that automates compliance and risk management. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://vanta.com.Company H1B SponsorshipVanta has a track record of offering H1B sponsorships, with 6 in 2026, 23 in 2025, 6 in 2024, 4 in 2023, 10 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.