[Remote] Field Marketing Manager - 1027

Note: The job is a remote job and is open to candidates in USA. Lightcast is a global leader in labor market insights, and they are seeking a Field Marketing Manager to support their Education and Public Sector markets across North America and Canada. This role focuses on driving awareness, engagement, and pipeline growth through targeted marketing programs and campaigns, while collaborating with various teams to achieve business objectives.ResponsibilitiesPartner with Sales and Customer Success to support market priorities, customer needs, and growth opportunitiesGather market, customer, and competitive insightsCreate content and execute campaigns that drive awareness, engagement, pipeline growth, retention, and expansionPartner with Demand Generation and Product Marketing to deliver targeted programs and messagingSupport events, webinars, and customer engagement initiativesPartner with Customer Success to drive advocacy, retention, and growthCollaborate across Marketing, Sales, and Customer Success to achieve business objectivesUse data and insights to optimize performance and impactSkills3–5 years of B2B marketing experience, preferably within Education, Government, Public Sector, Workforce Development, EdTech, SaaS, technology, data, research, or insights-based organizations requiredBachelor's degree in Marketing, Business, Communications, Education, Public Policy, or a related field, or equivalent experience preferredExperience developing marketing campaigns, creating content, and partnering with Sales and Customer Success teamsStrong communication, content creation, project management, and stakeholder management skillsCustomer-focused, commercially minded, and data-driven approachProficiency with Salesforce, HubSpot, Google Workspace, and SlackExperience supporting customer engagement, retention, advocacy, and growth initiatives preferredCompany OverviewLightcast is an IT company that offers software, APIs, and consulting services for communities, businesses, and educational institutions. It was founded in 2000, and is headquartered in Moscow, Idaho, USA, with a workforce of 501-1000 employees. Its website is https://lightcast.io.