[Remote] Faculty Marketing Manager, Career (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company dedicated to enhancing the learning experience for students worldwide. The Faculty Marketing Manager, Career will lead faculty demand generation and thought leadership programs aimed at increasing awareness and engagement for Cengage's products. This role involves executing marketing campaigns, supporting sales readiness, and analyzing campaign performance to drive pipeline growth.ResponsibilitiesOwns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channelsSupport faculty thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelinesExecute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goalsPartner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processesSupport pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teamsAnalyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partnersManage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriateSkillsWorking knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketingAbility to support thought leadership initiatives across content, events, speakers, and earned mediaExperience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimizationAnalytical skills to support pipeline analysis, campaign reporting, and performance measurementStrong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teamsAbility to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirementsBachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experienceTypically requires 5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related fieldBenefitsIn this position, you will be eligible to participate in the company’s discretionary incentive bonus program.This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.5% Annual: Individual TargetThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.Sales roles often incorporate a significant incentive compensation program beyond this base pay range.Company OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.