[Remote] Experiential Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Wing Assistant is seeking an Experiential Marketing Manager to enhance their presence at industry events across North America. The role involves sourcing and managing events, partnering with sales and marketing, and ensuring successful execution to drive pipeline and revenue.ResponsibilitiesSource and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendarNegotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollarPlan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the teamBe the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finishPrep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to doDrive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quicklyRun pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the showOwn the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shiftDefine KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next timeSkills1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or techA track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of themExperience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROIComfortable defining KPIs and building reports that connect event activity to pipeline and revenueGenuinely into AI and using it to work smarter. You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to haveFamiliarity with HubSpot is sufficient on the CRM side; we'll take care of the restStrong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ballComfortable negotiating with vendors and event organizers to get the best termsExcellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal easeCalm under pressure. Things go wrong at events; you problem-solve on your feetWilling and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expandYou must have the right to work in the country where you live. We are not able to offer visa sponsorship for this roleExperience with event tools like Cvent, Splash, Bizzabo, or GoldcastExperience working with international events or vendorsBackground in B2B SaaS or a similar fast-paced tech environmentCompany OverviewWing Assistant is an Information technology company that provides CRM management, virtual assistance, and social media management services. It was founded in 2018, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is https://wingassistant.com/.