[Remote] Executive Director, Analytics

Note: The job is a remote job and is open to candidates in USA. Vericast is the financial institution performance partner that helps banks and credit unions drive growth through data and technology. The Executive Director, Analytics will lead the analytics strategy and team, ensuring client engagements are data-driven and insights are tied to business outcomes.ResponsibilitiesDefine the analytics strategy that connects Vericast media performance to client business outcomesEstablish measurement frameworks, KPIs, and reporting standards that work across channels and hold up to scrutiny from analytically sophisticated financial institution leadersSet the bar for how we measure attribution, incrementality, lift, and return on marketing investmentServe as a senior consultative voice to our strategists and sales leadership for client engagements, executive briefings, and prospect meetingsTranslate performance data into narratives that resonate with CFOs, CMOs, and CEOs at community banks, regional banks, and credit unionsSupport Sales and Client Management by bringing analytical credibility and domain fluency to the roomLead and develop a team of analysts, senior analysts, and BI developersBuild a culture where the standard is not just accurate data but clear communication of what that data means and what to do about itOwn workforce planning, performance management, career development, and succession planning for the analytics functionPartner with Account Services, Client Strategy, Product and Data Engineering to shape the analytics product roadmapInfluence decisions about reporting architecture, data pipelines, identity resolution, tagging infrastructure, and client-facing dashboardsBring and maintain deep fluency in the financial services landscapeSkillsBachelor's degree in a quantitative, business, or related field12+ years of progressive experience in analytics, insights, or data strategy roles within advertising, media, or marketing services, with at least 5 of those years focused on financial services clientsExperience leading teams of 5 or more and managing at the manager or senior manager levelFluency in the analytics ecosystem without being a hands-on practitionerExperience with BI platforms (Tableau, Power BI, DOMO, or equivalent)Understanding of SQL well enough to evaluate queries and data logicAbility to navigate marketing data from platforms like Google Ads, SA360, DV360, The Trade Desk, and programmatic DSPsExperience presenting to C-suite audiences at financial institutionsAbility to simplify complex analytical findings into clear, actionable recommendationsDeep fluency in the financial services landscapeUnderstanding of deposit acquisition strategy, cost of funds, and competitive dynamics that drive retention and growth at banks and credit unionsKnowledge of loan portfolio economics including auto, mortgage, HELOC, and consumer lending and how marketing investment ties to origination volumeUnderstanding of digital banking adoption trends, mobile-first member journeys, and how FIs measure engagement beyond account openingKnowledge of rate environment sensitivity and how shifts in Fed policy change marketing priorities across product linesAwareness of regulatory considerations that shape how financial institutions approach data, targeting, personalization, and performance measurementUnderstanding of the competitive landscape between community banks, credit unions, regional banks, neobanks, and large national playersMaster's degree in a quantitative, business, or related fieldBenefitsPosition is eligible for an annual bonus incentive programVericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowanceA wide variety of additional benefits like life insurance, employee assistance and pet insurance are also availableCompany OverviewVericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services. It was founded in 1897, and is headquartered in San Antonio, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.vericast.com/.Company H1B SponsorshipVericast has a track record of offering H1B sponsorships, with 3 in 2024, 2 in 2023, 9 in 2022, 5 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.