[Remote] Events & Partner Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Okendo is a customer marketing platform trusted by over 18,000 Shopify brands, seeking a detail-oriented Events and Partner Marketing Manager to join their marketing team. In this role, you will manage Okendo's events calendar and co-marketing relationships, overseeing everything from logistics to performance reporting.ResponsibilitiesOwn and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinarsManage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpotLead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clipsBuild and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversionCoordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contactsTrack campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closedPresent event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influencedManage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channelsCoordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assetsSupport the bi-annual agency partner re-tiering process in collaboration with the Partnerships teamBuild and maintain strong working relationships with partner marketing contacts across the Shopify ecosystemPartner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownershipCollaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphicsWork with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each eventSkills3+ years of marketing experience with meaningful hands-on event planning and executionProven track record managing the full event lifecycle, from concept and logistics through invitations, registration, on-site coordination, and post-event reportingExperience managing co-marketing or partner marketing relationships, ideally in a SaaS or ecommerce contextFamiliarity with the Shopify ecosystem a strong plusStrong HubSpot skills including list management, automated email sequences, forms, and reporting dashboardsExperience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholdersAnalytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targetsExcellent written skills — comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbsStrong project management skills with the ability to run multiple events and partner programs simultaneously without losing track of the detailsA 'no task too small' attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadershipCompany OverviewOkendo is a customer content marketing platform. It was founded in 2017, and is headquartered in Sydney, New South Wales, AUS, with a workforce of 51-200 employees. Its website is https://www.okendo.io/.