[Remote] Event Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Alliance Solutions Group is a team of construction and real estate software experts providing top software solutions. They are seeking an Event Marketing Manager to develop and execute event marketing strategies that drive brand awareness and generate qualified leads while managing logistics for various events.ResponsibilitiesDevelop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goalsIdentify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansionPlan and manage Alliance’s participation in:Conferences and trade showsLunch & Learn programsWebinars and virtual eventsPartner-sponsored eventsClient networking eventsRegional and national industry association eventsBuild annual event calendars and marketing plans that support strategic business prioritiesEnsure event initiatives align with sales and marketing pipeline goalsResearch industry associations, organizations, and events to identify high-value opportunities for Alliance participationEvaluate sponsorship opportunities and event participation based on:Target audience alignmentAttendance demographicsIdeal customer profile fitMarket potentialCompetitor participationRevenue opportunityAnalyze market trends and recommend event investments that maximize business impactManage event marketing budgets and ensure spending aligns with approved plansDevelop event business cases and recommendations including:Target audience analysisSponsorship opportunitiesBudget requirementsLead generation expectationsPipeline influence projectionsExpected return on investmentTrack and monitor event performance against established goals and budget expectationsContinuously evaluate event effectiveness and recommend improvements to maximize ROIManage all event logistics from planning through post-event follow-up, including:Venue coordinationVendor managementSponsorship fulfillmentRegistration managementEvent timelines and project plansMarketing materials and promotional assetsSwag and event collateralOn-site event executionCoordinate webinar and virtual event logistics, platforms, and attendee experiencesEnsure all events are delivered professionally, on time, and within budgetPartner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event successCollaborate with Sales teams to:Identify target accountsDrive attendanceSupport outreach campaignsMaximize pipeline generation opportunitiesCoordinate co-marketing opportunities with strategic partners and industry associationsMaintain strong relationships with:Event organizersIndustry associationsSponsorsVenuesStrategic partnersEnsure all event-generated leads are captured, tracked, and entered into CRM systems accurately and timelyCoordinate lead qualification and routing processes with Sales teamsMaintain event attribution and reporting accuracyDevelop and execute post-event nurture and follow-up campaignsPartner with Sales leadership to ensure timely prospect outreach and engagementDistribute post-event communications, resources, and content to attendeesTrack and report on key event performance metricsDevelop post-event summaries and performance analysesMeasure event success through:Attendance and registration metricsMarketing Qualified Leads (MQLs)Pipeline influencedOpportunity creationRevenue impactReturn on investmentIdentify trends, lessons learned, and recommendations for continuous improvementSkills2+ years of experience in event marketing, Sales, field marketing, demand generation, or event managementExperience managing conferences, trade shows, webinars, and corporate eventsStrong project management and organizational skills with the ability to manage multiple initiatives simultaneouslyExperience working cross-functionally with Sales and Marketing teamsStrong analytical skills and ability to measure and communicate marketing impactExcellent written, verbal, and interpersonal communication skillsProficiency with CRM and marketing automation platforms preferredExperience in Construction, B2B technology, SaaS, professional services, or consulting environmentsExperience managing sponsorships and industry association relationshipsFamiliarity with event management and webinar platformsKnowledge of lead generation and pipeline reporting metricsBenefitsCompetitive compensation plan (base + bonus)Medical, Dental, Vision coverage offeredSupplemental insurance options available401K Safe Harbor MatchPaid Military LeavePaid parental LeaveGenerous personal time off policy12 company paid holidaysAnnual company offsiteCompany OverviewAlliance Solutions Group is an IT and software firm that specializes in software solutions for the construction and real estate industries. It is a sub-organization of Pine Services Group. It was founded in 2005, and is headquartered in Sarasota, Florida, USA, with a workforce of 51-200 employees. Its website is https://www.alliancesg.com.