[Remote] Enrollment Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Tassel™ is a company that collaborates with K12 independent and faith-based schools to enhance their marketing and enrollment strategies. The Enrollment Marketing Manager (EMM) is responsible for consulting with various school directors to shape marketing strategies, managing project execution, and fostering client relationships to drive growth and success.ResponsibilitiesMaking recommendations valuable for the client related to current or potential workTimely communication and regular touchpointsProvide leadership and communicate the value of agency offerings and team approachKeeping clients accountable to the planBuilding and nurturing positive relationships with clientsLeveraging internal resources at the appropriate timesGrowing in knowledge of the education industry and market segmentCreating a growth plan for the accountParticipating in and contributing to sales discussionsProposal developmentCapturing new opportunities in Salesforce.com CRMUp to 10% travel may be required for client visits or conferencesClient onboardingOrganizing, planning, and leading client meetingsCreate a strategy and game planOwn results and ensure the strategy is implemented correctly by the teamReviewing analytics, tracking software, KPIsProduct/service/audience discovery and researchClient meetings to develop and refine strategyInbound marketing and growth-driven development services implementationStrategic updates or recommendations to client backlogContinuing education; staying up-to-date with current trendsFacilitate/lead internal client strategy teamsWeekly update to the client on status and progress of projectsSprint planning and coordination for committed workUpdate production managers with client schedule changesStrategic gameplan, budget, and retainer management/trackingCreate project briefs to update internal teams on details of deliverablesFacilitate internal meetings/discussionsScoping new project work with internal teamsPlan & conduct project retrospective/post-mortemEvent/task creation for one-off tasksInternal time trackingProcess improvementSkillsBS/BA required2+ years of digital marketing experienceProficiency using Google Apps Suite (Gmail, Chat, Drive, Docs, Sheets, Slides)Ability to assess and report on strategic performance using analytics toolsWordPress (required)Strong verbal and written skills are requiredDemonstrated agency experience in school/education marketing strongly preferredHubSpot Inbound Marketing CertificationContent CertificationSocial Media CertificationContent Marketing CertificationEmail Marketing CertificationGoogle Analytics IQ CertificationFacebook Certified Digital Marketing AssociateBrightLocal (preferred)SEMRush (preferred)Salesforce.com (preferred)Company OverviewAt Tassel, we provide marketing leadership that helps independent and faith-based schools prioritize and implement initiatives that build enrollment health. It was founded in 2000, and is headquartered in Burlington, NC, US, with a workforce of 11-50 employees. Its website is https://www.tasselmarketing.com/.