[Remote] Engineering Manager, Site Experience & Lead Gen

Note: The job is a remote job and is open to candidates in USA. Birdy Grey is a direct-to-consumer brand focused on providing affordable bridesmaid dresses and supporting wedding celebrations. They are seeking an Engineering Manager to lead their Site Experience and Lead Gen engineering teams, focusing on team development, technical ownership, and cross-functional collaboration.ResponsibilitiesInvest meaningfully in your direct reports' growth — proactively create stretch projects, expanded scope, and visibility opportunities. Treat career development as ongoing, not a once-a-year conversationProvide architectural mentorship — coach engineers on system design, trade-offs, and long-horizon thinking, not just task executionRun consistent 1:1s, goal-setting, and performance review cyclesCommunicate the "why" behind decisions, including unpopular ones, so the team can make better-aligned calls independentlyFoster psychological safety — model vulnerability, own your own mistakes openly, and make it safe for engineers to ask questions and admit gapsAdapt your style to each individual, and actively solicit feedback on how you're doing as a managerOwn the platform around the storefront: deploy pipeline, developer tooling, AI-assisted developer experience, and the microservices and data layers that increasingly back storefront-adjacent featuresChampion observability, resiliency, and performance across the storefront and supporting services — Sentry hygiene, performance budgets, alerting, and on-call practicesChampion exploration of AI and emerging developer practices to multiply team output and developer experienceCollaborate with the Director of Engineering on technical roadmap, balancing feature work, tech debt, and platform investmentStay hands-on where it unblocks the team — bug fixes on the storefront, tooling work, and microservices scaffoldingLead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets with unambiguous acceptance criteriaIdentify and mitigate risks throughout development lifecycles and iterative sprintsFoster a culture of test-driven development, code review, and engineering qualityPromote a culture of impeccable documentation across all code basesPartner with Product and Product Design on requirements, feasibility, trade-offs, and the product roadmapPartner with Marketing, eCommerce, and Data teams on experimentation programs, storefront features, and analytics implementation (pixels, GTM, marketing tech ops, both client- and server-side)Ensure compliance with accessibility standards (WCAG 2.1) and privacy frameworks (GDPR, CCPA, etc.)SkillsBachelor's Degree Required6+ years in software engineering and 2+ years in a people leadership roleDemonstrated track record of growing and developing direct reportsExperience managing 3+ direct reportsStrong TypeScript fundamentals and experience with modern JavaScript frameworks (React, Remix, Next.js, etc.)Experience with Node, Python, or Ruby for backend services and microservicesExperience with CI/CD pipelines, deploy infrastructure, and developer toolingExperience implementing and leading agile processesGenuine enthusiasm for AI as a force multiplier for engineering teams — curiosity about emerging tools and how they reshape developer workflowsCommunicates the 'why' behind decisions, and writes well-scoped tickets with unambiguous acceptance criteriaExperience with marketing and analytics pixels, Google Tag Manager, and marketing tech ops; comfortable working with marketing and data teams on web events, both client-side and server-sideExperience with cloud services and architectures (GCP preferred)Effective at influencing, building trust, and collaborating cross-functionallyHard working and willing to roll your sleeves up — no job too big or too smallEntrepreneurial spirit — thrive in a dynamic, fast-paced, fluid environment; comfortable with ambiguity and proactive about leading projectsShopify Hydrogen / Shopify Plus experienceReact experience specifically (vs. other JS frameworks)Hands-on experience using AI tooling (Claude Code, Cursor, Copilot, etc.) to improve developer workflows or team processesExperience with experimentation platforms (GrowthBook, Optimizely, LaunchDarkly, etc.)General security best practices awarenessStart-up experienceScrum Master or similar certificationsInterest in bridal, suiting, and fashionBenefitsCompetitive Compensation: Based on experience and performance + Annual Performance BonusHealthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health BenefitsRetirement: 401K + up to 4% match after 3 monthsGenerous PTO: Flexible Open PTO Policy + 11 paid holidaysWellness: A monthly wellness day + monthly wellness stipend + summer FridaysFlexibility: Partial remote with a high level of autonomy and accountabilityEmployee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey productsFamily Benefits:3 months of paid parental leaveCompany OverviewBirdy Grey is a direct-to-consumer bridal startup providing millennial bridal parties with aspirational gowns. It was founded in 2017, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is http://birdygrey.com.