[Remote] Engagement Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Medlive, a leader in learner engagement and educational design for medical professionals, is looking for an experienced Engagement Marketing Manager. This role involves developing and implementing strategies to enhance audience engagement across various programs, while managing performance metrics and budgets.ResponsibilitiesEnsure performance goals and KPI milestones are met for all assigned programsDevelop and execute effective strategies to increase audience acquisition and engagement with assigned video education programsCreate powerful messaging that engages target audiencesMonitor audience engagement and acquisition metrics and adjust strategies accordinglyPresent program performance and marketing strategies to internal stakeholdersManage and mentor direct reports, including day-to-day leadership, regular performance communication, formal performance reviews, and onboarding and training for new hiresManage marketing budgets for assigned programs and deliver spend at or below budgetLeverage AI tools to streamline campaign workflows, enhance content development, and improve efficiency in performance analysis and reportingSkills8+ years of experience in digital marketing or audience engagement, preferably within a digital health, education, or media environmentProven track record of developing and executing email campaigns and engagement and acquisition strategies that meet or exceed KPIsExperience leading, mentoring, and developing a small team, including performance management and onboardingStrong analytical skills, with the ability to monitor performance metrics and translate insights into actionable strategyExperience managing marketing budgets and delivering programs at or below budgetDetail-oriented, organized, and able to own multiple campaigns simultaneously; familiarity with leveraging AI tools to improve marketing efficiency is a plusCompany OverviewNew medical therapies are emerging at an unprecedented rate. It can be difficult to keep pace with the latest healthcare discoveries and changes. It was founded in undefined, and is headquartered in , with a workforce of 51-200 employees. Its website is https://www.medlive.com/.