[Remote] Email Marketing Specialist- Global

Note: The job is a remote job and is open to candidates in USA. Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. The Email Marketing Execution Specialist will own global email execution, automation, and performance optimization across multiple business units, focusing on building and optimizing email programs to enhance customer engagement and revenue impact.ResponsibilitiesBuild, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketingOwn end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final sendCollaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed)Maintain a consistent, high‑quality execution standard across brands and BUsBuild and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behaviorApply personalization tokens, dynamic content, and conditional logic to improve relevance and performanceEnsure segmentation logic aligns with consent status, data hygiene, and regional complianceProactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automationOwn email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impactUse HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influenceTranslate performance data into clear insights and recommendationsMaintain a structured A/B testing roadmap with documented learningsDesign, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaignsApply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriatelyMonitor workflow performance and continuously improve engagement and conversionSupport PD and launch efforts with targeted automation tied to buyer journeysUse AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performanceBring new ideas for experimentation and optimization, grounded in dataConduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsivenessMonitor sender health, list hygiene, bounce rates, and engagement trendsEnsure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription typesManage opt in workflows, preference center logic, and compliant audience handling for NA & EMEASkills3 - 5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub)Strong understanding of email attribution, funnel impact, and performance metricsProven ability to build segmented audiences and automated workflowsHigh attention to detail and a rigorous QA mindsetA true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUsStrong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholdersExperience with multi-language emails or EMEA localization is a plusCompany OverviewHengstler, Dynapar, Dover Motion, Joslyn Clark, Namco, Superior Electric, Veeder‑Root, and Eagle Signal come together as a global family of brands delivering high‑performance industrial solutions. It was founded in undefined, and is headquartered in Elizabethtown, North Carolina, US, with a workforce of 1001-5000 employees. Its website is https://ralliant.com/hengstler-dynapar.