[Remote] Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Turning Stone Enterprises is a dynamic organization with a diverse range of business operations, including the award-winning Turning Stone Resort Casino. They are seeking an Email Marketing Specialist to collaborate with marketing teams, execute email campaigns, and enhance guest engagement through targeted marketing strategies.ResponsibilitiesWorks with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunitiesExecutes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spendAssists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategiesWorks closely with all departments to ensure campaigns work effectivelyCreates and optimizes landing pages for email marketing campaignsEnsures the database is segmented effectively for targeted marketing activitiesDeploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone EnterprisesCrafts and deliver reporting analyses, along with opportunistic recommendations, to marketing leadershipMaintains external professional relationships to assure specialized expertise and developmentOther duties as assignedSkillsBachelor's degree in Marketing, Computer Science or related field or equivalent experience2-4 years of working experience in email marketing strategy and executionMust have experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production. Hospitality industry-related background a plusComprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred)Proficiency with HTML/CSS for email design and manipulationKnowledgeable in data privacy laws (GDPR, CCPA, CASL)Must be able to obtain and maintain valid gaming license as required for Turning Stone EnterprisesExcellent verbal and written communication skillsProject Management efficacy: highly organized, results oriented, and able to take initiative and lead projectsAbility to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendorsAbility to stand/walk for long periods of time and lift up to 50 poundsBenefitsPaid weeklyVariety of schedulesPaid time offTuition assistanceCareer-building professional developmentDiscounts from dining to fuel to concertsTeam Member appreciation eventsQuality healthcare and dental benefitsA robust 401k retirement planDealer SchoolFinance Scholarship ProgramComprehensive medical, dental, and vision plans401(k)Life insurancePaid holidaysTeam member assistance programsVarious wellness programsUpcoming 5,000-square-foot onsite medical centerTraining programsComplimentary shuttlesCareer development initiativesCompany OverviewTurning Stone Enterprises manages a portfolio of hospitality, gaming, retail, and recreation brands in Central New York. It was founded in undefined, and is headquartered in New York, New York, USA, with a workforce of 5001-10000 employees. Its website is https://www.turningstoneenterprises.com.