[Remote] Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Randstad USA is a leading national scientific and educational organization seeking a Marketing Automation Specialist. In this role, you will support the digital marketing and campaign infrastructure, deploying automated email campaigns and analyzing campaign metrics to enhance engagement.ResponsibilitiesDeploy sophisticated ad-hoc and recurring email campaigns across diverse business units using the Oracle Eloqua platformArchitect and execute end-to-end automated marketing campaigns based on strategic business requirementsBuild and design responsive emails, landing pages, and web forms utilizing both intuitive WYSIWYG tools and clean HTML/CSS editorsOwn the quality assurance process by testing, proofing, and gathering feedback to secure final stakeholder approvalCoordinate and manage the central email marketing calendar to ensure optimal send frequencies and precise audience segmentationAnalyze critical campaign metrics to deliver actionable insights that elevate future marketing performanceSkillsAt least 2 years of dedicated professional experience in digital marketing or IT, with a specialized focus on marketing automationProven, hands-on proficiency with Oracle Eloqua to build, launch, and troubleshoot multi-stage campaignsA solid foundation in core web technologies, including basic HTML and CSS coding for email renderingA strong process-oriented mindset, capable of analyzing complex requests, scoping technical options, and collaborating with internal technology partnersExcellent communication and relationship-building skills to seamlessly guide internal stakeholders through technical marketing workflowsBenefits100% remote scheduleCompany OverviewRandstad US is a wholly owned subsidiary of Randstad Holding nv, a global provider of human resources solutions. It was founded in 1998, and is headquartered in Atlanta, Georgia, USA, with a workforce of 1001-5000 employees. Its website is http://randstadusa.com.Company H1B SponsorshipRandstad USA has a track record of offering H1B sponsorships, with 754 in 2023, 776 in 2022, 1143 in 2021, 1749 in 2020. Please note that this does not guarantee sponsorship for this specific role.