[Remote] Email Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company, and they are seeking an Email Marketing Manager to plan and manage high-volume email marketing campaigns. The role involves collaborating with cross-functional teams to optimize email performance and manage client email marketing programs.ResponsibilitiesOversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deploymentManage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analyticsCreate annual email marketing plans, calendaring, send cadences and frequency, and testing matrixesAnalyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimizationCreate data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPsDesign and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behaviorPartner with data specialists to provide monthly analysis and reporting of campaign performance and overall email programWork with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of workMonitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam trapsManage, train, and mentor Email Marketing SpecialistContribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive successStay up to date on the latest email marketing and platform standards, technologies, best practices, and developmentsRecommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as neededSkills4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websitesExperience with Marketing Automation Platforms (Marketo, HubSpot)Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud)Experience creating annual email marketing plans, schedules, send cadences and testing matrixesKnowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPRAbility to understand and analyze email metrics including deliverability, opens, clicks and conversionsUnderstanding of influences affecting email deliverability and inbox placementFamiliarity with digital direct response fundraising metrics and direct marketing strategyAbility to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environmentCommitment to delivering error-free work and high-quality customer service to clientsStrong written and oral communication and presentation skillsStrong organizational and time management skillsOutstanding problem-solving abilities and analytical skillsMeticulous attention to detailAbility to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and changeStrong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situationsAbility to build collaborative relationships, and to thrive in a team environmentAbility to identify opportunities for improvement and make constructive suggestions for changeExperience with non-profit email marketing is preferredFamiliarity with the following is a plus: Traffic analysis tools, such as Google AnalyticsCMS platforms (WordPress, Drupal)Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)CRM platforms (Salesforce, Raiser's Edge, Bloomerang, Donor Perfect)Web languages (HTML, CSS, Java Script, XML)BenefitsComprehensive healthcarePaid holidaysGenerous paid time offCompany OverviewMoore is a constituent experience company that integrates the donor experience across all platforms, channels, and devices. It was founded in 2011, and is headquartered in Lanham, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://wearemoore.com/.