[Remote] Director/Sr. Director, US Marketing – Patient Promotion (Uncontrolled Gout)

Note: The job is a remote job and is open to candidates in USA. Sobi is a global biopharmaceutical company dedicated to rare diseases, and they are seeking a Director/Sr. Director for US Marketing focused on Patient Promotion for uncontrolled gout. The role involves leading patient marketing efforts, developing strategies for disease awareness, and executing patient-centric campaigns while collaborating cross-functionally to ensure compliance and measurable impact.ResponsibilitiesLead all US patient promotion for Sobi’s gout medicinesDevelop and execute pre-launch and launch strategiesBuild disease-state and branded patient marketing campaignsLeverage expertise in segmentation, patient insights, and consumer promotionDevelop strategy to increase awareness and accelerate diagnosisTranslate patient insights and market dynamics into impactful campaignsIdentify barriers across the patient journey; activate target segmentsPartner with medical, legal, and regulatory for compliant initiativesOversee omnichannel campaigns (digital, social, video, search, point-of-care)Collaborate with patient support and advocacy organizationsEstablish and track KPIs for awareness, engagement, and patient actionsMonitor competitive activity and consumer trendsLead branded consumer marketing strategy and executionCreate positioning, messaging, and creative aligned with product profileEnsure alignment across branded promotion, market access, and patient servicesOversee launch readiness, agency management, media planning, and budgetOptimize omnichannel strategies (TV, digital, CRM, point-of-care)Ensure regulatory and legal compliance for all materialsDefine and track launch metrics and forecastingManage up to 2 marketing colleagues and vendorsOversee consumer marketing budgetSupport key meetings (Launch, National Sales)Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market accessSkillsBachelor's degree (business, marketing, sciences preferred)10+ years of experience in pharma/biotech experience5+ years of experience in patient/consumer marketing within pharma/biotechProven US product launch successCross-functional project leadershipSpecialty experience (rheumatology ideal)Excellent communication and interpersonal skillsProven ability to move between strategy and hands-on executionPrior experience managing teams and influencing others in a global matrixed environmentStrong project, vendor, and agency management experienceMBA or advanced degreeExperience in HCP, digital, market access, or insights rolesAgency/field sales experienceSmall-to-mid biopharma experienceBenefitsA **competitive 401(k) match** to support your financial future.**Tuition and wellness reimbursements** to invest in your personal and professional growth.A **comprehensive medical, dental, and vision package** to prioritize your health and well-being.**Additional recognition awards** to celebrate your achievements.Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.Company OverviewSobi is a global biopharma company unlocking the potential of breakthrough innovations, transforming everyday life for people living with rare diseases. It was founded in 1988, and is headquartered in Solna, Stockholms Lan, SWE, with a workforce of 1001-5000 employees. Its website is http://www.sobi.com/en.