[Remote] Director / Vice President of Marketing

Note: The job is a remote job and is open to candidates in USA. Stayntouch is a cloud-native PMS company headquartered in Bethesda, MD, redefining hotel operations. They are seeking a strategic, hands-on Director / VP of Marketing to lead and scale their global marketing function, focusing on brand positioning, demand generation, and customer engagement.ResponsibilitiesDevelop and execute a comprehensive global marketing strategy aligned with company growth goalsOwn brand awareness, demand generation, customer engagement, and pipeline accelerationBuild, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendorsPartner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goalsManage marketing budgets, KPIs, performance metrics, and ROI optimizationBuild and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channelsOwn pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contributionBuild and manage a revised MQL to SQL strategy and processOptimize website growth strategy, SEO, conversion paths, and digital presenceOversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered toolsLead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaignsManage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysisLeverage events and partnerships as core drivers of pipeline growth, customer engagement, and market expansionShape and strengthen Stayntouch’s brand positioning, messaging, and market presenceLead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadershipManage PR agency relationships and corporate communications initiativesEnsure consistent messaging across all channels and customer touchpointsBuild and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systemsPartner with RevOps to ensure strong system alignment, scalability, and data integrityUse data-driven insights to improve campaign effectiveness and operational efficiencyLeverage AI platforms to improve content creation, campaign performance, personalization, and operational workflowsContinuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovationSkills8–10+ years of progressive B2B marketing experience, including senior leadership rolesProven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environmentsStrong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizationsDemonstrated track record of driving measurable pipeline growth and revenue accelerationExpertise in: HubSpot, Salesforce, Marketing automation platforms, AI marketing tools, SEO and website growth, ABM and lead generation, Event management and logistics, PR and communications, Brand strategyStrong budgeting, KPI development, analytics, and ROI management experienceExceptional communication, leadership, and project management skillsHighly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environmentBenefitsCompetitive compensation, benefits, and flexible work environmentCompany OverviewStayNtouch is an enterprise mobile cloud platform that improves how hotels operate and connect with their guests. It is a sub-organization of MCR. It was founded in 2012, and is headquartered in Bethesda, Maryland, USA, with a workforce of 51-200 employees. Its website is http://stayntouch.com.