[Remote] Director, Social Media & Digital Influence

Note: The job is a remote job and is open to candidates in USA. Bentley Systems is a world-leading software company providing solutions for infrastructure professionals. They are seeking a Director of Social Media and Digital Influence to build a global social function, shape the strategy, and partner with various teams to amplify Bentley's voice.ResponsibilitiesBuild the Social Media FunctionCreate Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritizationDefine team structure, workflows, governance, editorial planning, and measurementBuild scalable processes for content creation, approvals, publishing, engagement, and reportingEstablish social media best practices across regions, business units, and functionsDevelop annual plans, budgets, and growth roadmapsPartner with senior executives to grow their presence and influence across LinkedIn and emerging channelsCreate executive content programs that elevate industry leadership and support strategic business prioritiesIdentify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformationLead Bentley's global social presence across LinkedIn, YouTube, Instagram, X, Facebook, and emerging platformsDevelop channel-specific strategies and audience engagement plansIncrease reach, engagement, share of voice, and follower qualityEnsure a consistent brand voice while adapting content to platform dynamicsBuild programs that activate employees, customers, partners, industry experts, and advocatesIdentify opportunities to leverage creators, influencers, practitioners, and industry voicesDevelop strategies for community engagement across social channels and professional communitiesSupport developer and technical communities in partnership with product and developer relations teamsIn partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:Short-form videoExecutive contentCustomer storiesIndustry commentaryEvent contentProduct launchesEducational contentCommunity-driven contentPartner with communications, content, design, and video teams to maximize content reuse and distributionImplement AI-driven workflows for content ideation, production, optimization, localization, and reportingEvaluate emerging social technologies and platformsContinuously improve team productivity through automation and AI-enabled processesDefine KPIs and executive dashboardsTrack full funnel performance across channelsAnalyze trends and provide recommendations for optimizationEstablish attribution frameworks connecting social activity to marketing and business outcomesThis leader will be accountable for:Audience growth across priority channelsEngagement ratesShare of voiceExecutive social reach and engagementEmployee advocacy participationVideo performanceInfluencer and community engagementTraffic generated from social channelsMarketing-sourced pipeline contributionContent production efficiencyAdoption of AI-powered workflowsRequires sitting or standing at will while performing work on a computer (or any other physical requirements)Skills10+ years of experience in social media, digital marketing, communications, or content leadership rolesExperience building or significantly transforming a social media functionStrong understanding of LinkedIn and executive thought leadership programsExperience leading teams and managing agency partnersExceptional storytelling and editorial judgmentStrong analytical and performance measurement skillsExperience working with senior executives and cross-functional stakeholdersFamiliarity with AI-powered content creation and social media toolsExperience in B2B technology, software, SaaS, infrastructure, engineering, or industrial marketsExperience supporting executive leadership teams and public company communicationsExperience with employee advocacy programsExperience managing creator, influencer, or community initiativesUnderstanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industriesBenefitsAn attractive salary and benefits package.A great Team and culture – please see our colleague video.A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.Company OverviewBentley Systems is an infrastructure engineering software company that provides innovative software sustaining. It was founded in 1984, and is headquartered in Exton, Pennsylvania, USA, with a workforce of 5001-10000 employees. Its website is http://www.bentley.com.