[Remote] Director, Retail Field Sales + Education

Note: The job is a remote job and is open to candidates in USA. Amika is a Brooklyn-born haircare brand that focuses on empowering self-expression and sustainability. They are seeking a Director of Field Sales + Education to lead a team and develop education and event strategies to support retail growth across North America.ResponsibilitiesDevelop the field team strategy to exceed sell-through goals and build brand awarenessBuild out Education strategy with retailer-specific needs – by season, launch, and yearMap out Education deliverables with resources needed to support retailer expectationsIdentify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainingsFull ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needsDevelop solution-oriented, forward-thinking programs to meet ever-changing business needsDevelop training content & curriculum for retailers & field team supportLead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE’s district trainings, Salon Brand FeaturesDiscover new ways to educate remotely via technology, including webinars, zoom, etcAssist with tailoring assets for International and small specialty accountsLead field team providing analytics and tools needed to reach and exceed sales targetsPartner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecastDeliver on company objectives by driving effective launch plans and tailored differentiation strategies across channelsPlan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budgetContinue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobilityOwn store-level & FSC event strategyPartner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBWDevelop innovative Event & Training in a Box strategies, including collateral, gratis, TOAsFacilitate elevated events and trainingsSkills7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teamsProven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable resultsExperience in budget management, forecasting and P&L oversightDeep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education rolesStrong understanding of retail dynamicsStrong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messagingExcellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environmentHighly collaborative mindset with experience working cross-functionally (marketing, education, distribution)Willingness to travel 30–50% of the time to support team development, relationship building, and field executionBachelor's degree in Business, Marketing, or related field (MBA a plus)Company Overviewamika has grown to become one of the largest independent hair care brands in the U.S. It was founded in 2009, and is headquartered in Brooklyn, New York, USA, with a workforce of 51-200 employees. Its website is https://loveamika.com/.