[Remote] Director, Programmatic Media Division Lead (CPD)

Note: The job is a remote job and is open to candidates in USA. L'Oréal is a leading beauty company dedicated to innovation and excellence. They are seeking a Director of Programmatic Media to lead a team in delivering data-driven media strategies and optimizing campaigns across brands, while fostering collaboration and accountability within the team.ResponsibilitiesServe as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIsAct as a key consultant to senior brand and divisional leads, translating programmatic performance into long-term marketing recommendations and cross-channel successLead the design and delivery of high-level business reviews and growth opportunity presentations, focusing on "the why" behind the data to drive future investment decisionsStreamline the oversight of tactical execution-including trading setup, pacing, and budget management-ensuring these processes serve as a foundation for performance rather than a primary focusEnsure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oréal standardsAct as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practicesInterpret and scale L’Oréal’s divisional data strategy within programmatic to maximize competitive advantage and ROIMaintain a deep understanding of innovation capabilities, the L’Oréal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD)Act as a core resource for gathering and distributing research regarding the programmatic industryPresent and submit case studies of the team's work to internal teams and cross-functionally in department-wide and inter-agency meetingsLiaise between key internal groups (Division Media, Consumer Insights, DDX/CRM,oneMedia, Advanced Analytics) to ensure programmatic is integrated into the consumer journey, while keeping processes seamless and flexibleCollaborate successfully with inter-agency omnichannel planning and investment leads to drive efficient ways of working and best-in-class media plansProvide effective and empathetic management by facilitating psychological safety and collaboration within your teamProvide consistent oversight and effective feedback for both your internal team and the media agency's programmatic teamContinuously evolve le Desk’s programmatic expertise by shifting focus from manual processes to maximizing business impact through AI-driven, data-first strategiesElevate the planning, activation, and optimization of programmatic video activations, leveraging machine learning and advanced data signals to drive omnichannel ROIChampion AI and agentic solutions across the campaign lifecycle to automate reporting, streamline management, and drive highly efficient programmatic buyingDevelop and socialize the annual le Desk Workstream Playbook, turning case studies and learning agendas into standardized best practices for the entire organizationMove beyond troubleshooting to identify and mitigate systemic planning risks, ensuring organizational agility in an ambiguous marketplaceLead the alignment with local and global "Golden Rules," ensuring consistency and excellence across all programmatic workstreamsSkills7-10 years of experience digital media experience across display, video, social and mobile; a minimum of 5 years hands-on-keyboard programmatic; 6-8+ years of experience digital media experience across display, video, social and mobile; a minimum of 3+ years hands-on-keyboard programmaticStrong understanding of the programmatic ecosystem (e.g. exchanges, DSPs, data offerings, auction types, marketplace dynamics, etc.) and ability to demonstrate that knowledgeExperience with audience strategy and tactical deployment across data types (1P, 2P, 3P)Proven ability to distill complex data into meaningful and actionable insightsProficiency in Microsoft Office and experience with data analysis in Excel (pivot tables, advanced functions)Solution-orientation with strong analytical, problem solving and critical thinking skillsExcellent written and verbal communicatorProven experience navigating ambiguity, changes or challengesBachelor's degree or aboveExperience directly managing at least one (1) team member is highly recommendedAccountability and flexibility with leaders are strongly preferredBenefitsCompetitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsEmployees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.Company OverviewNo.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking). It was founded in 1995, and is headquartered in Petaling Jaya, Selangor, MYS, with a workforce of 10001+ employees. Its website is https://www.loreal.com/en/malaysia/.