[Remote] Director, Product Marketing - International (EMEA & APAC)

Note: The job is a remote job and is open to candidates in USA. Cresta is a company that unlocks the true potential of the customer experience through its unified AI platform. The Director of Product Marketing will own regional positioning for EMEA and APAC, serve as the primary product marketing partner to various leaders, and bring new international capabilities to market while ensuring effective collaboration across teams.ResponsibilitiesOwn regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messagingServe as the primary product marketing partner to regional Sales, Marketing, and Customer Success leadersBring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateralAct as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagementsPartner with global product marketing to refine positioning, messaging, and launches based on regional insightsPartner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer communityPartner with global marketing on regional research driven content productionEnable field teams with narratives, content, and competitive intelligence to drive pipeline growthCollaborate with demand generation and regional marketing to align campaigns with market nuancesDevelop scalable regional enablement frameworks for sales and customer-facing teamsAnalyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectivenessAct as a bridge between global and regional teams to balance consistency and localizationSkills8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technologyExperience supporting go-to-market strategy across EMEA and/or APACStrong narrative-building and storytelling skills for complex platformsProven ability to partner with sales and drive revenue impactExcellent communication and executive presentation skillsHighly analytical and data-drivenStrong cross-functional leadership skillsHigh cultural awareness across international marketsExperience in contact center or customer experience technologyFamiliarity with AI, large language models, or agentic systemsExperience in high-growth or scale-up environmentsBenefitsComprehensive medical, dental, and vision coverage with plans to fit you and your familyFlexible PTO to take the time you need, when you need itPaid parental leave for all new parents welcoming a new childRetirement savings plan to help you plan for the futureRemote work setup budget to help you create a productive home officeMonthly wellness and communication stipend to keep you connected and balancedIn-office meal program and commuter benefits provided for onsite employeesCompany OverviewCresta uses artificial intelligence to assist sales and service agents in the quality of customer service. It was founded in 2017, and is headquartered in Sunnyvale, California, USA, with a workforce of 201-500 employees. Its website is https://www.cresta.com.Company H1B SponsorshipCresta has a track record of offering H1B sponsorships, with 2 in 2026, 9 in 2025, 6 in 2024, 2 in 2023, 10 in 2022, 4 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.