[Remote] Director, Product Marketing (Gym Segment)

Note: The job is a remote job and is open to candidates in USA. ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. The Director of Product Marketing will own Ignite’s positioning and messaging, lead go-to-market strategies for product launches, and drive customer adoption while developing the product marketing management team.ResponsibilitiesOwn Ignite’s Positioning and Message ArchitectureDefine and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows. This means making clear choices about what Ignite is for, who it’s for, and why it wins, not just describing featuresDevelop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used—not just documentedTranslate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credibleBuild and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact onesOwn launch readiness across Product, Sales, CS, and Onboarding—not just asset delivery, but genuine cross-functional preparednessSet and hold the quality bar for launch communications, internal enablement, and customer-facing contentEstablish a customer communications rhythm tied to roadmap milestones and customer needs, including product updates, adoption content, and best-practice educationCollaborate with CS and Onboarding to develop messaging and content that accelerates adoption, deepens product usage, and reduces churn riskUse customer insight, usage data, and win-loss signals to understand where the product story is landing and where it isn’tDevelop and maintain a competitive intelligence capability that is systematic, not reactive—giving Sales, Product, and leadership an ongoing picture of where Ignite wins, where it doesn’t, and whyTranslate competitive insight into positioning adjustments, battlecard updates, and Product input that influences roadmap prioritizationEnsure the field is never caught flat-footed by a competitor moveBring customer, market, and competitive context into roadmap discussions with enough rigor and specificity to influence prioritization—not just observe itRepresent market reality, not just internal alignment needs. Productive tension with Product is a feature, not a bugBuild the kind of PMM-Product relationship where product decisions are made with market consequences in mind from the startLead as a player-coach: set a high standard for the quality of thinking and output, and raise the team toward it—not just by reviewing work, but by modeling itCreate clarity on what excellent product marketing looks like in this context, and hold that line consistentlyHelp define the future state of the Ignite PMM team as the business evolvesSkills12+ years of B2B SaaS product marketing experience, with meaningful ownership of positioning and go-to-market strategy for complex products or multi-audience platformsDemonstrated ability to build positioning from the ground up—not just refresh or extend existing narratives, but construct the foundational market logic that everything else flows fromExperience in SLG environments where Sales is a primary GTM motion and PMM's relationship with Sales and CS is a critical success factorA track record of building credible, influential relationships with Product leadership—not just alignment, but genuine strategic partnershipStrong competitive intelligence instincts: ability to synthesize market signals into actionable positioning and enablement, not just produce competitive teardownsPeople leadership experience with a clear point of view on what excellent PMM looks like and the coaching ability to bring a team toward itHigh standards for written communication and executive storytelling; able to simplify complex product concepts into narratives that actually move peopleFluency with AI as a thinking and research accelerator—not just a content production tool. Ability to use AI to pressure-test positioning, synthesize market signals, and move faster without sacrificing quality of thoughtAnalytical mindset: comfortable with GTM performance data, customer insight, and win-loss analysis, and able to use that information to make better strategic decisionsAbility to operate as both a strategic leader and a hands-on builder in an environment that requires both at the same timeBenefitsPurpose led company with a Values focused culture – Best Life, One Team, Growth MindsetTime Off – with our open PTO policy, we offer flexibility in how and when you take PTO!Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteamParental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursementMedical/Dental/Vision coverageEAP – we get you help when you need it. Period.Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16Company OverviewWith four decades of experience behind us, we’ve brought together a suite of best-in-class platforms and a diverse, global, united team. It was founded in 1981, and is headquartered in Sherwood, Arkansas, USA, with a workforce of 1001-5000 employees. Its website is http://www.abcfinancial.com.