[Remote] Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. Dutchie is a leading technology platform in the cannabis industry, founded in 2017, that powers dispensary operations and promotes positive societal change through wellness and social justice. They are seeking a Director of Product Marketing to lead product positioning, narrative shaping, and go-to-market strategies, ensuring consistency and clarity across all communications and marketing efforts.ResponsibilitiesOwn Dutchie’s product and solution positioning end-to-end, setting clear, compelling, and differentiated narratives across marketing, sales, product, and executive communicationsDefine and steward the company’s product story, ensuring consistency and clarity across launches, GTM motions, customer-facing materials, and internal alignmentSet the standard for AI-enabled product marketing, using AI tools to accelerate research, insight generation, messaging iteration, and content creation while maintaining a high bar for quality and brand integrityPartner closely with Product leadership to influence roadmaps, ensure features are built with strong product-market fit, and translate product intent into customer-relevant valueLead competitive and market intelligence, synthesizing research, customer insights, and win/loss learnings into actionable guidance for Product, Marketing, and SalesPersonally create and refine high-impact PMM assets (messaging frameworks, launch narratives, sales enablement, executive materials), while ensuring strategy translates cleanly into executionAct as a cross-functional PMM leader, aligning stakeholders and driving clarity where ambiguity exists, so positioning decisions stick and scaleSkills8-12+ years of experience across product marketing, product, strategy, or growth, with recent, hands-on ownership of core PMM responsibilities including positioning, launches, and narrativeProven ability to operate at both strategic and executional levels, knowing when to set direction and when to dive inStrong experience leveraging AI tools to materially increase PMM velocity and effectiveness, not just experimentationDeep fluency in modern PMM frameworks (e.g., Jobs-to-Be-Done, value-based positioning, category framing) and how to apply them in practiceExceptional product and brand storytelling skills — clear, compelling, and grounded in customer and market insightTrack record of influencing product direction through insight, not authorityB2B SaaS experience required; experience in regulated or complex markets strongly preferredExecutive presence with the ability to deliver clear, compelling plans and effectively incorporate executive-level feedbackExperience in regulated or complex markets strongly preferredBenefitsFull medical benefits including dental and vision plans to ensure you always have the best care.Equity packages in the form of stock options to all employees.Technology (hardware, software, reading materials, etc..) allowanceFlexible vacation and sick daysCompany OverviewDutchie provides an all-in-one technology platform that powers dispensary operations. It was founded in 2017, and is headquartered in Bend, Oregon, USA, with a workforce of 201-500 employees. Its website is https://dutchie.com.