[Remote] Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. Cast & Crew is a prominent provider in the entertainment industry, offering technology and services that support creativity. The Director of Product Marketing will shape product positioning and messaging, develop go-to-market strategies, and lead a team to ensure successful product launches and clear communication of product value to target markets.ResponsibilitiesTranslate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutionsAmplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their businessOwn the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impactEnable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidenceBuild the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend onGrow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better togetherSkillsDemonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive marketShows a deep understanding of enterprise B2B SaaS go-to-market motions, including product launches, sales enablement, and messaging strategyDemonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executivesProven ability to develop and execute end-to-end GTM strategies, from positioning and messaging through to field readiness and launchDemonstrates strong cross-functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategyTakes a data-driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impactProven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high-performance culture, and growing individual contributors7–10+ years of product marketing experience in B2B SaaS3+ years of people management experience, with a proven track record of leading and developing product marketing teamsExperience building and executing go-to-market strategies, including positioning, messaging, and sales enablementExperience influencing peers and cross-functional stakeholders in a highly collaborative environment, aligning teams toward a common goalExperience in the entertainment, media, or payroll/fintech industryExperience marketing products to Finance and Accounting buyersBachelor's degree in business, marketing, or a related field; MBA preferredBenefitsMedicalDentalVisionPTOHealth and wellness programsEmployee discountsCompany OverviewCast & Crew began modestly as a small business that provided payroll services to the commercial and the music business. It was founded in 1976, and is headquartered in Burbank, California, USA, with a workforce of 501-1000 employees. Its website is http://www.castandcrew.com.