[Remote] Director Product Marketing

Note: The job is a remote job and is open to candidates in USA. Lifesight is a fast-growing, AI-driven B2B SaaS organization seeking a Product Marketing Leader to build and expand their Product Marketing function. This role focuses on creating a compelling market narrative for data-led products and ensuring alignment between product innovation and market opportunities to drive revenue growth.ResponsibilitiesCreate and continuously strengthen differentiated product positioning across the portfolioBuild clear, compelling value propositions that communicate product relevance across customer segmentsConvert complex analytics, measurement, and AI-led capabilities into simple, credible, and persuasive messaging for both technical and business audiencesDevelop and implement end-to-end go-to-market strategies for new product launches, feature releases, market entry initiatives, and expansion programsEnsure GTM plans are aligned with revenue priorities, regional needs, customer segments, and commercial execution requirementsBuild a structured market intelligence approach covering competitor mapping, category trends, customer needs, buyer behavior, and market shiftsUse these insights to support product roadmap decisions, strengthen positioning, and improve commercial strategyWork closely with Sales, Customer Success, and Revenue teams to create strong enablement assets, including pitch decks, sales playbooks, objection-handling guides, battle cards, customer narratives, and value articulation frameworksSupport enterprise and mid-market deal cycles by improving the clarity and strength of product-led conversationsPartner with Product, Data Science, Engineering, Sales, and Customer Success teams to ensure that product capabilities are clearly understood, market-ready, and commercially relevantServe as the connecting point between product development, internal stakeholders, and external market expectationsDevelop a strong understanding of enterprise and mid-market customers, including buyer personas, decision journeys, business challenges, adoption barriers, and value expectationsApply these insights to refine messaging, segmentation, and GTM executionLead the creation of high-quality thought leadership and product content, including whitepapers, executive briefs, case narratives, product explainers, market POVs, and leadership communicationHelp position the organization as a credible and informed voice in marketing measurement, attribution, incrementality, and analyticsSkillsStrong experience in B2B SaaS, platform-led, or data-driven technology organizationsDeep understanding of marketing measurement, attribution, Marketing Mix Modeling, incrementality testing, and analytics frameworksProven strength in product positioning, messaging, storytelling, and value articulationExperience in building, leading, or scaling a Product Marketing functionAbility to work closely with Data Science, Analytics, Product, and Engineering teams to translate technical capabilities into business outcomesStrong understanding of enterprise and mid-market GTM modelsAbility to balance strategic thinking with execution disciplineExcellent stakeholder management across global and cross-functional teamsStrong commercial orientation with the ability to support revenue growth through product-led narratives10–15+ years of experience in Product Marketing, Product Strategy, Marketing Strategy, or related functionsPrior experience in marketing analytics, marketing measurement, ad-tech, mar-tech, attribution, or data platform organizationsDemonstrated experience in high-growth SaaS or platform-based environmentsExposure to U.S. and global markets will be highly valuableExperience working with complex, technical, or data-led products and converting them into clear market-facing narrativesCompany OverviewLifesight is a unified marketing measurement platform combining MMM, incrementality testing, and causal attribution. It was founded in 2017, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is https://www.lifesight.io.