[Remote] Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. The Director of Product Marketing will lead the strategy and execution of product marketing, focusing on AI-powered products and building go-to-market strategies. This role involves managing product launches, enabling GTM teams, and driving AI transformation within the organization.ResponsibilitiesLead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytellingOwn product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurementBuild deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM prioritiesDefine pricing and packaging strategies that reflect customer value and unlock new revenue motionsDesign and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutionsBuild the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proofPartner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolutionMeasure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performanceDefine and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing marketsPartner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategyLead cross-functional GTM planning for major launches, market expansions, and strategic betsTranslate market signals into GTM decisions and inform the long-range planManage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM assetPartner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiencyChampion design-as-strategy, making sure how we show up in market is as strong as what we sayLead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learningIdentify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurementBe a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt themSkills8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teamsDemonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makersHands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization worksTrack record of leading successful product launches that drove measurable pipeline and revenue impactStrong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategyExperience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships)Outstanding storytelling and narrative-building skills across executive, technical, and customer audiencesExperience managing creative talent and partnering with designers to elevate the workBachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plusExperience in L&D, HR tech, or the learning industry is a strong plusYou think in narratives, not feature lists and can turn complex technology into clear, compelling storiesYou have a builder's instinct: you have stood up enablement systems, launch motions, and content engines from scratchYou operate as a player-coach. Strategic enough to set direction, hands-on enough to ship the workYou see AI as a force multiplier and have already changed how you and your team work because of itYou bring rigor. You measure what matters and use data to sharpen messaging, enablement, and GTM betsBenefitsFully remote-first work with flexible work arrangementsComprehensive Health and Wellness Benefits including retirement savings programsEligibility for two different bonus plansGenerous time offComprehensive medical and dental benefits based on your country of locationNew Hire Equipment Allowance and monthly Flex Allowance to support your successEndless opportunity for career growth and internal mobilityEmployee driven DE&I programsCompany OverviewAbsorb Software is the leading global learning technology company that drives the business forward. It was founded in 2003, and is headquartered in Calgary, Alberta, CAN, with a workforce of 501-1000 employees. Its website is https://www.absorblms.com/.Company H1B SponsorshipAbsorb Software has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.