[Remote] Director, Performance & Paid Media (AI-Native)

Note: The job is a remote job and is open to candidates in USA. 1Password is a leading cybersecurity company focused on creating a safe digital environment for businesses. The Director of Performance Marketing will lead the performance marketing strategy to drive sales-led and product-led growth, focusing on innovative AI-driven marketing solutions and managing a high-performing team.ResponsibilitiesDeliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones the team is accountable toDrive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how you'll adjust when reality diverges from the planDrive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysisReduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflowsDeliver pipeline contribution from paid channels that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channelsBuild a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversionOwn weekly and monthly performance reporting that tells a story beyond the numbers, so stakeholders understand what's driving results and what decisions need to be made. Use AI to continuously update and broadcast your analysisBuild a test-and-learn rigor that moves the team away from gut-driven decisions toward evidence-backed investment choices over timeDeliver accurate budget forecasts with variance explanations, and build a track record Finance and the executive team can rely onLeverage planning models and agentic AI to make budget allocation decisions that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year, not just conduct traditional spend managementProduce clear, honest budget recommendations when things aren't working, including when that means reallocating away from a favored channel or approachLead a team where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets along with the business needsRetain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work to doManage individuals, agents, and people who are managing their individuals and agents. Build a cohesive team culture based on human expertise, taste, and judgement combined with AI curiosity and ambitionEstablish a team reputation within Marketing for producing work that is rigorous, fast, and genuinely tied to business outcomesSkills10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets, not just managing programsDemonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it producedProven success scaling paid programs in B2B SaaS that you can point to with real numbersDeep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layerExperience managing inside a sales-assisted or enterprise GTM motion, where the handoff to Sales is as important as the lead itselfA history of building teams that grow, retain top talent, and consistently deliverExperience with AI agent frameworks or LLM-powered marketing workflows at a practical levelBenefitsImmediate participation in 1Password's benefits program (health, dental, 401k and many others)Utilization of our generous paid time offAn equity grantParticipation in our incentive programsImmediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others)Utilization of our generous paid time offAn equity grantParticipation in our incentive programsMaternity and parental leave top-up programsCompetitive health benefitsGenerous PTO policyRSU program for most employeesRetirement matching programFree 1Password accountPaid volunteer daysPeer-to-peer recognition through BonuslyRemote-first work environmentCompany Overview1Password operates as a password manager for documents, credit card information, and addresses. It was founded in 2005, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://1password.com.