[Remote] Director, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Mondo is seeking a Director of Performance Marketing to develop and execute the go-to-market strategy for digital activations across the U.S. and Canada. This role involves overseeing media investment strategy, budget allocation, and activation planning while collaborating with various teams to deliver impactful consumer experiences and measurable business results.ResponsibilitiesDevelop and lead the regional go-to-market strategy for all digital marketing activations across the U.S. and CanadaCreate integrated media plans that align brand priorities, product launches, commercial objectives, and retailer initiativesLead end-to-end digital activation planning and execution across owned and retailer platforms, including.com, , Sephora, Ulta Beauty, and department store partnersDefine channel strategies and activation frameworks to maximize awareness, engagement, traffic, and conversionOwn and manage media budget allocation across all digital channels, including Paid Social, Retail Media Networks (onsite & offsite investments), Programmatic, OTT/Connected TV, and OOHOptimize media investments across brand-building and performance-driving initiatives to achieve business objectives and maximize ROIPartner with commercial and marketing leadership to forecast, track, and report on media expenditures and performancePartner with Global Performance Marketing to manage DTC activations, including all upper-funnel brand digital investmentsLead retailer co-op media planning and investment strategies across key retail partnersBuild strong relationships with retailer media teams and agency partners to identify growth opportunities, negotiate media plans, and drive best-in-class executionEnsure alignment between retailer marketing initiatives and broader brand objectivesOversee the development of all digital creative briefs, ensuring clear strategic direction and alignment with campaign objectivesPartner with Creative teams to develop compelling digital storytelling frameworks tailored to each platform and audienceEnsure creative assets are optimized for channel-specific performance while maintaining brand consistency and premium positioningOversee Marketing Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and investment efficiencyTranslate data and insights into actionable recommendations that improve media planning, budget allocation, and campaign performanceEstablish performance benchmarks, KPIs, and reporting frameworks across channels and retail partnersPresent strategic insights and business recommendations to senior leadershipServe as a key strategic partner to Brand Marketing, Commercial, Ecommerce, Creative, Analytics, and Retail teamsFoster a culture of innovation, accountability, and continuous optimization across media and activation effortsSkillsBachelor's degree in Marketing, Business, Communications, or a related field10+ years of experience in digital marketing, media planning, retail media, or omnichannel marketing, preferably within beauty, luxury, consumer goods, or retailProven experience managing significant media budgets across digital, retail media, OTT, and OOH channelsDeep understanding of retailer media ecosystems, including Sephora, Ulta Beauty, and department store partnershipsStrong expertise in paid media strategy, media planning, attribution, and performance measurementExperience leveraging Marketing Mix Modeling (MMM) and advanced analytics to drive decision-makingDemonstrated success leading cross-functional teams and agency partnershipsExceptional strategic thinking, communication, presentation, and stakeholder management skillsBenefitsEligible for Health, Dental, Vision, 401KW2 optionCompany OverviewMondo is a staffing firm that focuses and specializes on niche IT, Tech, and digital marketing. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.mondo.com/.