[Remote] Director, Paid Social Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. They are seeking a performance marketing leader to own and scale their paid social program, driving efficient growth across a substantial budget while collaborating with cross-functional teams.ResponsibilitiesOwn and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targetsDefine and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growthLeverage AI and automation to improve how we generate insights, execute campaigns, and report on performancePartner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to marketTranslate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisionsBuild and execute a robust testing roadmap across creative, targeting, and platform optimizationsLead creative strategy and production in partnership with internal teams and external agenciesIdentify and launch new channels, betas, and experiments to drive scalable growthCoach and develop a high-performing team across multiple levelsServe as a key driver of cross-functional initiatives that improve how we acquire and engage customersSkills10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures)Deep expertise in paid social platforms (especially Meta) and performance measurement frameworksProven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimizationExperience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or executionStrong analytical skills with the ability to turn complex, ambiguous data into clear recommendationsExperience building and scaling processes in fast-paced, high-growth environmentsStrong leadership skills with a track record of developing talentExcellent communication skills and ability to influence across teamsBenefitsCompetitive salary & equity compensation for full-time rolesUnlimited PTO, company holidays, and quarterly mental health daysComprehensive health benefits including medical, dental & vision, and parental leaveEmployee Stock Purchase Program (ESPP)401k benefits with employer matching contributionOffsite team retreatsCompany OverviewHims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.hims.com.