[Remote] Director of Video & Social Content

Note: The job is a remote job and is open to candidates in USA. Colombo & Hurd is a U.S. immigration law firm focused on helping talented professionals navigate their immigration journey. They are seeking a Director of Video & Social Content to lead the creation of engaging content that simplifies complex legal topics and drives audience engagement across multiple platforms.ResponsibilitiesOwn the video and social content strategy across YouTube, Instagram, TikTok, Facebook, and LinkedInDefine what we create, who it’s for, and what it’s meant to achieveDevelop creative concepts including hooks, formats, series, and storytelling frameworks that drive retention and engagementShape both long-form YouTube content and short-form vertical video (Reels, TikTok, Shorts)Write and direct content briefs for production, guiding ideas from concept through final executionCraft high-performing short-form copy, including hooks, captions, and on-screen text tailored to each platformDevelop and optimize ad copy for paid social campaigns, ensuring alignment between organic content and conversion-focused messagingPartner with attorneys to translate complex legal topics into clear, engaging, and accurate contentCollaborate closely with the ads team to ensure content is built for engagement, targeting, and conversion—not just viewsAnalyze performance metrics (retention, watch time, engagement, conversions) and use insights to continuously improve contentSkillsProven experience leading high-performing video and social content strategies with measurable results (audience growth, engagement, retention, conversion)Strong expertise in both organic social content and paid media, including hands-on experience writing ad copy that drives performanceFluency in English and Spanish (required), with the ability to create or adapt content for both audiencesDeep instinct for hooks, pacing, and storytelling that keeps audiences watching and sharingAbility to simplify complex, high-trust topics without losing nuance or credibilityStrong editorial judgment and a clear understanding of platform-specific voice and toneExperience leading creative direction and collaborating across teams (production, subject-matter experts, marketing, paid media)Knowledge of immigration law (though if you do that's a bonus!)Company OverviewColombo & Hurd is a law firm that provides immigration guidance services for professionals, businesses, investors, and families. It was founded in 2006, and is headquartered in Orlando, Florida, USA, with a workforce of 201-500 employees. Its website is https://www.colombohurdlaw.com/.