[Remote] Director of Sales

Note: The job is a remote job and is open to candidates in USA. Bimbo Bakeries USA is the largest baking company in the world, and they are seeking a dynamic Sales Director to lead their sales team managing regional grocery and distributor accounts. This high-impact leadership role is responsible for driving growth, building strategic partnerships, and shaping sales strategy and execution.ResponsibilitiesLead Regional Growth Strategy: Develop and execute comprehensive regional business plans that align with company objectives and customer priorities, driving distribution, share, and profitability across all assigned accounts. Identify whitespace opportunities and create breakthrough strategies to win in competitive marketsOwn Strategic Retailer Relationships: Serve as the senior point of contact for major accounts and distributors. Build trust-based partnerships with senior buyers and category managers to unlock growth opportunities and secure incremental programsManage & Mentor Sales Team: Directly lead 3 Account Executives and influence their extended teams. Provide coaching, set clear performance expectations, and foster a culture of accountability, collaboration, and continuous improvementBroker & Distributor Management: Oversee relationships to ensure alignment on priorities, flawless execution, and measurable performance improvements. Conduct quarterly business reviews to continuously assess performance, identify opportunities for improvement and implement strategies to maximize ROI from partnershipsCustomer P&L Ownership: Take full responsibility for customer-level P&Ls, ensuring profitability while driving top-line growth. Monitor trade spend, promotional ROI, and margin performance to optimize investments and deliver sustainable growthImplement Best-in-Class Sales Processes: Champion and embed processes such as S&OP, demand planning, and forecasting to improve accuracy and operational efficiency. Ensure timely communication and alignment across cross-functional teamsDrive Category Leadership: Partner with Category & Insights to become a subject matter expert for the in-store bakery category. Leverage syndicated data (Circana, Nielsen), retailer POS, and shopper insights to craft compelling, data-driven sell stories that position our brand as a growth driverInfluence & Inspire: Act as a thought leader within the organization and with customers. Use storytelling and insights to influence decisions, secure incremental opportunities, and elevate the team’s strategic thinkingCross-Functional Collaboration: Partner closely with Marketing, Finance, and Supply Chain to ensure flawless execution of pricing, promotions, and inventory strategies. Drive alignment on innovation launches and seasonal programsSkillsBachelor's Degree Required10+ years of progressive sales experience in CPG, preferably in food and grocery retail3+ years of experience leading sales teamsEntrepreneurial mindset: proactive, resourceful, thrives in ambiguity, and acts with urgencyProven success managing regional or national accounts across major retailers and distributorsAbility to lead and develop high-performing teamsExpertise in broker management, trade spend optimization, and promotional ROI analysisExceptional communication, negotiation, and storytelling skillsExcellent negotiation, communication, and relationship-building skills with senior retailer stakeholdersStrong analytical skills with experience using syndicated data (IRI, Nielsen) and retailer POS systemsAbility to manage trade spend and promotional ROI effectivelyAdvanced Excel and familiarity with CRM and data visualization tools a plusBenefitsAnnual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company MatchThis role is a remote opportunity open to candidates located anywhere within the United States.Company OverviewHave you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands! Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. It was founded in 1945, and is headquartered in Horsham, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is https://bimbobakeriesusa.com.