[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Lumen Learning is dedicated to enhancing educational outcomes for students of all backgrounds. The Director of Product Marketing is a senior strategic leader responsible for effectively bringing Lumen's courseware to market by defining product positioning, understanding customer insights, and collaborating with various teams to meet market needs.ResponsibilitiesOwn Lumen's product positioning and messaging architecture across priority courses, audience segments, and strategic themesAnalyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value propositionPartner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence — and to translate new features and innovations into market-ready narrativesIdentify and develop messaging for emerging product capabilities, including opportunities where AI-enhanced learning tools represent a competitive differentiatorLead go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makersDeploy AI tools (including generative AI for content creation, predictive tools for audience segmentation, and automation platforms for campaign personalization) to accelerate campaign development, improve targeting precision, and increase marketing efficiencyBuild and manage HubSpot campaigns, segmentation, nurture programs, and reporting — with a clear focus on qualified engagement and pipeline contributionUse engagement data and AI-assisted analysis to continuously refine campaign strategy and inform Sales follow-upDevelop sales enablement materials and train the Sales team on the unique features and benefits of Lumen's products, translating positioning into practical conversation frameworks, objection-handling guides, and sequence messagingPartner with Sales and Customer Success to identify expansion opportunities and develop targeted account-level messagingEnsure clean handoffs between marketing-qualified engagement and Sales outreach, with clear context on who engaged, what they signaled, and why they matterBuild a library of faculty stories, case studies, testimonials, and outcome-focused proof points that demonstrate Lumen's impact at scaleUse AI-assisted content tools to accelerate production of digital assets — short-form video, webinar clips, landing page copy, social content, and campaign graphics — without sacrificing quality or brand voiceSurface and amplify product innovation stories in partnership with the Product and Learning teamsTravel periodically for select conferences, customer gatherings, company meetings, or field activitiesSkills6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing functionProven ability to communicate product value to the market — through positioning, messaging, launch strategy, sales enablement, and customer-facing contentHands-on experience with AI marketing tools for content generation, campaign personalization, audience segmentation, or competitive research — and a genuine curiosity about how emerging AI capabilities can improve marketing effectivenessStrong command of HubSpot or comparable marketing automation platforms, including campaign operations, workflows, and reportingExperience partnering directly with Product teams to influence roadmap prioritization and translate product innovation into market strategyExceptional written communication skills and the ability to make complex ideas clear and compelling for academic and professional audiencesBackground in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferredCompany OverviewLumen Learning provides high quality open courseware and support for educational institutions. It was founded in 2013, and is headquartered in Portland, Oregon, USA, with a workforce of 51-200 employees. Its website is http://lumenlearning.com.Company H1B SponsorshipLumen Learning has a track record of offering H1B sponsorships, with 4 in 2026, 24 in 2025, 21 in 2024, 27 in 2023, 29 in 2022, 18 in 2021, 49 in 2020. Please note that this does not guarantee sponsorship for this specific role.