[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. CuraLinc Healthcare is seeking a Director of Product Marketing to build and own the product marketing function from the ground up, serving as the connective tissue between product, sales, CS, and marketing. The role carries full ownership of positioning, messaging, GTM, enablement, market insights and competitive intelligence, partnering directly with commercial leadership to drive growth.ResponsibilitiesOwn The Company's Positioning and Messaging Framework Across All Buyer Segments: HR Leaders, Benefits Administrators, Executive Buyers, Benefits Consultants and Channel PartnersDefine and Maintain our ICPs Grounded in Win/Loss Data, Buyer Research, and Commercial RealityCommunicate How Product and Clinical Capabilities Deliver Meaningful Value to Clients and MembersPartner with the Creative Director and Brand Team to Bring Messaging to Life Through Written and Visual AssetsDevelop Lifecycle Messaging that Supports Expansion, Renewal, Retention, and AdvocacyOwn GTM Planning and Execution for Launches and Feature Releases; Build Playbooks and Coordinate Across Product, Clinical, Sales, CS, and MarketingEstablish a Repeatable, Cross-Functional GTM Process for Direct and Indirect ChannelsBring Pricing and Packaging Perspective to How we Structure and Position Offerings CommerciallyPartner with Product on Training that Enables the Full Commercial Ecosystem: Sales, CS, Lifecycle, Channel Partners, and Consultant AudiencesDevelop Effective Field and Enablement Materials Including Pitch Decks, Battlecards, One-Pagers, Pricing Guides, ROI Frameworks, and Audience-Specific CollateralPartner with Sales to Understand Where Deals are Won and Lost and Use Those Insights to Shape What You BuildDevelop Lifecycle Enablement that Supports Retention, Expansion, and Advocacy in Partnership with CS and Demand GenBuild a Competitive Intelligence Program that Gives Sales, CS, and Leadership Clear, Actionable GuidanceOwn Buyer Research and Persona Development; Use Win/Loss Data and Market Trends to Keep Positioning Sharp and Sales Conversations GroundedBring Market Context into Roadmap and Pricing Conversations; Connect What is Happening Externally to What we’re Building and How we’re Talking About itSkills7 to 10 Years in B2B Product Marketing with Demonstrated Revenue Impact; Healthcare, Benefits, Mental Health, or HR Tech Background Strongly PreferredDepth in Positioning and Messaging for Complex, Multi-Stakeholder Buying Cycles; Able to Build the Framework and Write the Assets that Come Out of itCommercial Orientation; Understands How Product Marketing Connects to Pipeline, Retention, and RevenueData-Informed; Uses Win/Loss Analysis and Market Signals to Sharpen Thinking and Inform StrategyPricing and Packaging Experience; Understands How Structure and Positioning Affect Commercial OutcomesProven Enablement Instincts; Builds Programs and Materials that Drive Pipeline ForwardFamiliar with the Consultant and Broker Landscape in Employee Benefits and the Influence that Community Has on Buying DecisionsExceptional Writer; Able to Translate Clinical Complexity and Technical Detail into Content that ResonatesComfortable Operating as a Senior Individual Contributor and Building a Function from ScratchEffective Collaborator; Builds Trust Through the Quality of Work and CommunicationBenefits100% company-paid single tier medical coverage insurancePTO401(k) with matchDentalVisionLifeDisability insuranceCompany OverviewCuraLinc Healthcare is a mental health wellness program that supports employees and students with assistive well-being program services. It was founded in 2008, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://curalinc.com/.