[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Director of Product Marketing to take ownership of product marketing end-to-end, including narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.ResponsibilitiesManage, mentor, and grow the PMM team; set strategy and operating rhythmDrive cross-functional alignment with Product, Sales, CS, RevOps, and MarketingUse customer, market, and competitive signals to influence roadmap and prioritiesBridge external market dynamics and internal product decisionsDefine differentiated messaging across product lines, segments, and channelsTie product positioning into the broader Legal AI category narrativeBuild cross-functional launch plans with repeatable frameworks and go/no-go recommendationsOwn ICPs, value props, segment messaging, and in-product messaging strategyLead pricing, packaging, and monetization strategy across all tiersLeverage research, usage data, and competitive insight to guide decisionsDeliver talk tracks, decks, competitive briefs, and training programsPartner with Sales leadership on deal strategy and positioningRun structured customer insight and win/loss programsTurn findings into actionable GTM, pricing, and deal strategy adjustmentsLead analyst engagement, competitive positioning, and external thought leadershipOversee case studies, ROI stories, and full-funnel proof points with Brand and Demand GenDefine PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuouslyDefine org structure, hire and coach PMMs, and establish scalable systems and processesSkills10+ years of B2B SaaS product marketing experience, ideally selling to lawyersExperience leading PMMs or managing a PMM functionStrong background in pricing, packaging, and monetization strategyProven ability to develop clear, differentiated messaging in complex marketsExperience in marketing technical or AI-driven productsStrong partnership instincts with Product, Sales, and CSExcellent writing, editing, and executive communication skillsAbility to build structure, clarity, and process in fast-moving environmentsHands-on and strategic, with a bias toward action and accountabilityHigh-growth, start-up experienceBenefitsOffers EquityOffers BonusREMOTEIf you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.Company OverviewGC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day. It was founded in 2023, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://gc.ai.