[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. AgencyBloc is a leading provider of agency management solutions for life and health insurance agencies. They are seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market strategies across their portfolio, while aligning product strategy with revenue goals.ResponsibilitiesOwn product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketingLead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performanceApply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesisDevelop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategyPartner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunitiesLead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and productOwn customer marketing, driving the adoption and lifecycle engagement that strengthens our baseOwn partner marketing through strategic co-marketing programs, joint campaigns, and channel activationEstablish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readinessSkills8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director levelProven experience driving go-to-market and commercialization across multiple product lines, not just contributing to itStrong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise messageExperience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectivenessExperience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readinessExperience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketingExperience with competitive intelligence and win/loss analysisHands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and qualityHands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologiesExperience managing direct reports and partnering across a matrixed organization to drive decisions without direct authorityStrong analytical, communication, and executive presentation skillsAbility to operate effectively in fast-moving environments with evolving processes and prioritiesCompany OverviewAgencyBloc helps life and health insurance agencies grow their business by organizing and automating their operations. It was founded in 2008, and is headquartered in Cedar Falls, Iowa, USA, with a workforce of 51-200 employees. Its website is https://www.agencybloc.com/.