[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. ActiveCampaign is an autonomous marketing platform that empowers teams to automate their campaigns with AI agents. They are seeking a Director of Product Marketing to shape market understanding through storytelling, drive customer adoption, and transform the product marketing discipline into a strategic growth function.ResponsibilitiesDefine and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters nowTranslate complex AI capabilities into clear, compelling customer value that resonates across segmentsBring conviction to the narrative — if the story isn't bold enough, make it bolder. We want a PMM leader whose point of view strengthens every room they're inLead go-to-market strategies measured by adoption and continued usage, not launch ceremony. Your success is customers who build their business on Active IntelligenceOwn the market-side of the customer lifecycle — the narrative that moves someone from 'I tried it' to 'I can’t turn this off.' Partner with Product to build both sides of that engineRun experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windowsAutomate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation lineLeverage AI to transform how the PMM craft works, not just what it produces. Speed, experimentation, and operational scale improve by defaultArm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversionEstablish feedback loops between GTM teams and Product — friction points and market opportunities flow back into product decisionsBuild the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our positionLead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impactSet the standard by doing the work yourself, not just directing it. The best PMM leaders we’ve seen create alongside their teams — AI makes that leverage realBuild a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and resultsInvest in your people's growth as seriously as the work itself — create conditions where they do the best work of their careers in service to their individual and collective successSkills8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running oneA product-strategy mindset: you think about market impact the way great PMs think about product-market fitA proven track record driving adoption and retention outcomes, not just launch metricsProven ability to influence across Product, Sales, Marketing, and Customer SuccessPrior experience with AI-native products, marketing automation, or platform products serving SMB/mid-marketExperience building experimentation-driven marketing functionsDeep customer empathy paired with analytical rigorA mindset that thinks beyond launches — you understand how product marketing drives company growthA desire to erase the artificial boundary between product and marketingAn AI-native approach in how you think, work, and lead — not just AI-curiousA bias for action and execution: you'd rather build the positioning doc yourself than wait for someone to draft it. Leading a team doesn't mean you stop creatingThe ability to build trust through clarity, accountability, and results. You care about outcomes, not organizational theaterA passion for transformation rather than maintenanceBenefitsComprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.Company OverviewActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation. It was founded in 2003, and is headquartered in Chicago, Illinois, USA, with a workforce of 1001-5000 employees. Its website is http://www.activecampaign.com.