[Remote] Director of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Pair Team is a public benefit company focused on reimagining care for the safety net, particularly through AI-enabled medical services for Medicaid and Medicare. The Director of Performance Marketing will lead the direct-to-patient acquisition strategy, managing media budgets and optimizing patient acquisition channels to ensure efficient and predictable growth.ResponsibilitiesOwn media strategy and budget allocation across all paid channels — Google Search and PMax, Bing, Meta, YouTube/Demand Gen — mapped to daily, weekly, and monthly goals, and the pacing required to hit themDrive blended and channel CAC down while protecting volume; own CAC, cost per eligible lead, and spend efficiency as the metrics reported against every dayDiversify the channel mix by standing up and proving new paid channels (e.g., TikTok, Reddit, Nextdoor, Quora, OOH, CTV) with defined test budgets, success metrics, and kill criteria, and scale the winnersRun rigorous experimentation across creative, offers, keywords, audiences, and bidding — including third-party household-income audience overlays to reach Medicaid-eligible populations and value-based bidding weighted toward attestationsManage agency, creative, and data-vendor relationships to scale outputOngoing ownership of a HIPAA-compliant Customer Data Platform and down-funnel event piping so ad platforms optimize toward appropriate funnel eventsBuild and maintain clear dashboards for volume, conversion, revenue, CAC, and LTV:CAC, with daily and intra-day reporting where necessary. You will help maintain alerting systems by partnering with analytics to house full-funnel data in Looker and SnowflakeUnlock cross-channel attribution and incrementality measurement so the marginal dollar always flows to the lowest marginal cost per attestationPartner with Brand & Creative to run landing-page experiments including testing social proof, video testimonials, conversational/first-party intake flows, and bilingual experiencesSet test-design standards and analyze lift with statistical discipline, prioritizing the funnel points (eligibility and reach) with the highest leveragePartner with Business Operations on the growth model and forecast across Medicaid and Medicare service lines and translate targets into a capacity-aware pacing planNever pace acquisition ahead of servable capacity; flag any payor where CAC runs significantly above target for investment or diagnosis, in lockstep with Care Ops on the weekly capacity-vs-goal reviewContribute to retention and engagement levers (cohort analytics, at-risk identification, reactivation) that protect patient-level LTV-to-CACPush automation into the acquisition stack — including agentic systems (e.g., Claude Code) that optimize a meaningful share of ad spend against capacity and efficiency constraintsPartner with Growth Products on intake flows and eligibility-check automation so higher-quality leads enter the funnel faster and at lower costEnsure all growth and outreach respect HIPAA, payer rules, CMS/Medicare marketing requirements, and applicable phone and SMS regulations — protecting patient trust as the program scales across programs and statesSkills6+ years in growth, performance, or lifecycle marketing, including direct ownership of material media budgets and acquisition targetsA proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels — and comfort owning a numberHands-on expertise with Google Search/PMax and paid social, plus the judgment to diversify into and prove new channels; experience with landing-page optimization and lifecycle SMS/emailStrong analytics skills and fluency with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/Snowflake)Experience selecting and running a modern growth stack: ad platforms, CDP/measurement, analytics, CRM, dialer/SMS, and a CEP / marketing automation platformHealthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices for phone and SMSExperience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomesA systems mindset — you improve outcomes with better routing, tooling, automation, and workflows, not just more spendDeep alignment with Pair Team's mission and a commitment to advancing equitable care for underserved communitiesExperience with value-based care, FQHCs, community-based organizations, or health plan partnershipsFamiliarity with marketing AI/technology products in regulated industriesHands-on experience with automation or agentic tooling and light scripting (e.g., Python, Zapier, n8n) to optimize spend and operationsBackground scaling acquisition across multiple markets and lines of businessBenefitsCommissionEquity compensation packageFlexible vacation policy – take the time you need to rechargeComprehensive medical, dental, and vision coverage401(k)100% company-sponsored short and long-term disability and life insuranceSubsidized backup childcare and caregiver supports through WellthyWork entirely from the comfort of your own homeMonthly $100 work from home expense stipendWe provide the equipment needed for the roleOpportunity for rapid career progression with plenty of room for personal growth!Company OverviewPair Team is an end-to-end operations platform that connects vulnerable patients to local care teams. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://pairteam.com.