[Remote] Director of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Great American Media is a family-friendly media company with a diverse portfolio of brands. They are seeking a Director of Performance Marketing to lead data-driven marketing initiatives, overseeing acquisition, engagement, and retention campaigns across various channels, while managing budgets and analyzing performance metrics.ResponsibilitiesOversee the planning, execution, and optimization of acquisition, engagement, and retention campaigns across digital and traditional channels, including paid media, search, social, email, and affiliate programsDevelop and manage performance marketing strategies, own key growth and ROI metrics, and work closely with brand, product, and content teams to align campaigns with programming and release schedulesBuild and manage budgets, forecast performance, analyze campaign results, and present insights and recommendations to senior leadershipManage agency and vendor relationships, lead a small marketing team, and continuously test new channels, creatives, and tactics to drive measurable growthSkillsStrong foundation in Marketing, with proven experience in performance marketing, growth marketing, or digital marketing leadership rolesExpertise in Market Planning and Marketing Management, including budgeting, forecasting, campaign orchestration, and cross-channel media planningProficiency in Market Research, audience segmentation, and competitive analysis to inform strategy and optimize campaign performanceExperience collaborating with Sales teams to align performance marketing initiatives with revenue goals, distribution strategies, and partner campaignsDemonstrated ability to work with analytics tools (e.g., Google Analytics, marketing attribution platforms, BI dashboards) and to interpret data into actionable insightsProven leadership experience managing and mentoring marketing professionals and coordinating work with agencies and external partnersExcellent communication, presentation, and stakeholder management skills, with the ability to influence decisions using data and clear reasoningBachelor's degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications (e.g., digital marketing, analytics) are a plusBackground in media, entertainmentCompany OverviewGreat American Media is home to a family-friendly portfolio of brands including Great American Family, Great American Pure Flix and Great American Faith & Living. It was founded in 2021, and is headquartered in Fort Worth, Texas, USA, with a workforce of 51-200 employees. Its website is https://gacmedia.com/.