[Remote] Director of Media

Note: The job is a remote job and is open to candidates in USA. Blackbaud is a company that powers social impact through purpose-driven technology and responsible AI. As Director of Media, you will own the full-funnel paid media strategy, ensuring campaigns are visible to the right audiences and balancing long-term brand goals with performance rigor.ResponsibilitiesOwn the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targetsLead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountabilityPartner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impactOwn forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR)Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooksStrengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about BlackbaudIntegrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIsScale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environmentsReport what matters—delivering concise, outcome-oriented media narratives to senior leadershipAct as a strategic media partner to Brand and Demand—translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisionsSkills10+ years of B2B or SaaS media leadership, owning brand and performance programs end‑to‑end across the funnelA proven track record building and leading high‑impact media teams, including internal talent and agency partnersDeep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platformsStrong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM‑driven experiences and AI‑powered searchA portfolio of inventive, cost‑efficient campaigns—including surprise‑and‑delight physical‑world experiences and micro‑targeted digital/physical hybrids—that delivered measurable liftAdvanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media's impact on net revenue retentionHands‑on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisionsStrong analytical and storytelling skills, able to turn complex data into clear direction and executive‑ready narrativesExperience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPABenefitsMedical, dental, and vision insuranceRemote-flexible workforceWellness Programs401(k) program with employer matchFlexible paid time offGenerous Parental LeaveDonations for DoersPet insurance, legal and identity protectionTuition reimbursement programCompany OverviewBlackbaud is the world’s leading provider of AI-powered solutions for social impact. It was founded in 1999, and is headquartered in Charleston, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.etapestry.com.