[Remote] Director of Media

Note: The job is a remote job and is open to candidates in USA. Rankings.io is the premier performance marketing agency for elite law firms, serving over 250 law firms nationwide. They are seeking a Director of Media to run their internal media production house, focusing on content production, audience growth, and media attribution to enhance their authority in the legal marketing landscape.ResponsibilitiesOwn the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assetsSet and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleaguesLead development of new shows, content lines, and formats that extend reach and deepen audience relationshipsDesign pillar content to fan out across the specific, narrow questions our audience is asking AI toolsCoordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing anglesStay current on how generative search is evolving and adjust strategy accordinglyOwn systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distributionUse audience data and engagement signals to continuously refine editorial directionPodcast: Personal Injury Mastermind and future showsNewsletter: Content direction and subscriber growthMagazine: Editorial development for PIM MagazineYouTube: Content strategy and discoverabilityOwn UTM architecture across all media channels with consistent naming conventions and clean dataUnderstand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelinesBuild dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenueLead direct reports, contractors, and production vendorsCollaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendarContribute to PIMCON programming and sponsorship strategySkills7+ years in senior media, content, or editorial leadership — you've owned a content program at scaleDemonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishingA documented approach to content repurposing and atomization — you've built the systemActive, fluent use of AI tools in a production contextWorking knowledge of marketing attribution and UTM architectureComfort with HubSpot or a comparable CRMExperience structuring or selling media sponsorshipsBackground building community around media content — forums, live events, LinkedIn communities, or similarFamiliarity with content licensing or co-production partnershipsBenefitsFully RemoteUnlimited PTO$100 Wellness Reimbursement ProgramQuarterly training stipend for Professional Development401(k) with 3% Employer match (Safe Harbor)100% Employer-Paid Health InsuranceCompany OverviewRankings.io is a digital marketing agency that provides SEO for personal injury lawyers. It was founded in 2013, and is headquartered in Marion, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.rankings.io.