[Remote] Director of Marketing Ops

Note: The job is a remote job and is open to candidates in USA. Primitive is a creative and growth agency, and they are seeking a Director of Marketing Ops to lead their marketing operations strategy. This role involves partnering with client strategy, managing marketing technology, and ensuring measurable outcomes for client accounts while building a high-performing team.ResponsibilitiesClient: Partner with Client Strategy on the marketing ops approach for each account — ensuring every client has the right infrastructure, toolset, and execution plan tied to their goalsAgency: In partnership with the COO, build out the frameworks, standards, and team structure that govern how marketing ops is delivered across the agencyExecution: Own client workstreams across accounts as the day-to-day lead for marketing opsMartech: Own the client tech stack — configuring platforms and building the automations and workflows that drive how clients attract, nurture, and convert. Tools vary by client and include HubSpot, Klaviyo, Whatagraph, Google Tag Manager, Google Analytics, and othersPartner with Client Services, Creative, and Development to integrate digital work early and keep execution precise across every accountWork with Client Strategy and Pathlabs (our media partner) to ensure campaigns align with goals — you don’t run the media, but you own whether it’s measurableOwn conversion tracking, attribution infrastructure, and implementation across accounts — in coordination with DevelopmentDrive performance reporting that surfaces real insight, not just platform numbersLead SEO and AEO strategy and implementation across client accountsPartner with the Director of Development to ensure technical SEO and AEO are built correctly during site builds and web changes — and own the ongoing audit cycle and fixesCollaborate with the Copy team on keyword strategy and content alignmentResearch, evaluate, and implement AI-powered tools and workflows across SEO and AEO delivery — identifying what genuinely improves Primitive's speed, accuracy, and effectiveness, and building the processes that put those gains into practice across client accountsManage Google Business Profile setup, performance, and optimization across client accounts — and own review and reputation management, identifying the tools and workflows to streamline and automate as much of the process as possibleLead the build-out of Primitive’s AI Optimization offering — defining how we help clients identify, adopt, and integrate AI tools and workflows into their operationsPartner with clients to surface practical AI applications — from task automation to workflow improvement — and build the processes that make adoption stick and deliver resultsStay current on the AI tools and platforms reshaping how businesses operate, and position Primitive as the partner clients turn to when they’re ready to moveOwn GA4, Google Tag Manager, and tracking setup across accounts — coordinating with Development on correct implementationBuild reporting structures that give Strategy, Account Management, and clients clear, actionable visibility into performanceTurn data into compelling narratives and visuals — supporting client strategy conversations, building trust, and driving decisionsIdentify and implement AI tools and workflows that accelerate reporting, surface insights faster, and cut down on manual work across the analytics functionLead and mentor Marketing Ops Specialists — setting standards, providing feedback, and supporting professional growthManage team workload in close coordination with Project Management and Account ManagementBuild a team centered on curiosity, accountability, and continuous improvementStay current on digital marketing, martech, SEO, AI tooling, and platform changes — and surface what matters before it becomes urgentBring new tools, practices, and ideas that keep Primitive ahead of the curveSkills5+ years in digital marketing, marketing operations, and marketing technology — agency or in-houseExperience leading a team and managing multiple client accounts simultaneouslyFluency in HubSpot and the broader martech stack (Klaviyo, MailChimp, Shopify); strong working knowledge of GA4, Google Tag Manager, and attribution — including implementation in collaboration with development teamsHands-on experience building automations and workflows in Claude — this is the primary AI platform we use internally and the one you'll work in dailyProven experience in email and SMS marketing strategy — segmentation, automation, deliverability, and performance optimizationStrong understanding of paid media strategy — you don't run campaigns, but you own whether they're measurableSolid grasp of SEO, AEO, technical SEO, and emerging AI optimizationClear communicator and systems thinker — you translate technical context for non-technical audiences and design the process before you execute itCompany OverviewPrimitive is a full service Inbound marketing Agency. It was founded in 2011, and is headquartered in Lubbock, Texas, USA, with a workforce of 11-50 employees. Its website is https://www.leadwithprimitive.com.