[Remote] Director of Marketing, HSA

Note: The job is a remote job and is open to candidates in USA. Health-E Commerce is seeking a strategic, results-oriented Director of Marketing to lead growth and marketing strategy for HSA Store. This role owns the development and execution of integrated marketing programs that accelerate revenue growth and strengthen brand differentiation across direct-to-consumer and B2B2C channels.ResponsibilitiesOwn the integrated marketing strategy for HSA Store across consumer and partner channels. Identify growth opportunities and develop strategies that drive acquisition, increase conversion, and improve lifetime value. Lead initiatives that position HSA Store as the leading destination for maximizing tax-advantaged healthcare spendingLead the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs. Manage marketing calendars and cross-channel coordination to ensure messaging and creative align with business objectives and maximize performancePartner with B2B & B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenueDrive the evolution of HSA Store's brand positioning to clearly differentiate the platform in a competitive market. Ensure consistency in messaging, voice, and visual identity across all consumer and partner touchpointsProvide strategic direction to creative and content teams to develop high-impact assets including email campaigns, digital media, landing pages, and partner materials. Ensure all output reflects the brand and delivers measurable performanceDefine KPIs and measurement frameworks to evaluate marketing effectiveness and ROI. Analyze campaign performance and customer insights to drive continuous improvement. Foster a test-and-learn culture across the teamPartner with ecommerce, paid media, CRM, creative, UX, product, analytics, and sales teams to align marketing initiatives with broader business objectives. Provide regular performance reporting and insights to senior leadershipSkillsMinimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth rolesProven ability to develop and execute marketing strategies that drive measurable revenue impactExperience working across both direct-to-consumer and B2B2C business modelsStrong background in lifecycle marketing, digital acquisition, and performance optimizationAnalytical mindset with the ability to translate data and insights into actionable strategyExcellent leadership, communication, and organizational skills with the ability to influence across teamsBenefitsDiscretionary Annual Bonus Eligibility: Up to 20%Medical, Dental, Vision, and 401K with a company matchDependent Care, FSA & HSA accountsPaid Parental & Bonding LeaveFlexible PTO & office closure on all major holidaysMonthly wellness & internet reimbursementsProfessional development including certification support & leadership coachingMental Health resources100% remote within the United StatesCompany OverviewHealth-E Commerce is a family of brands that serve the 60+ million consumers with pre-tax health and wellness accounts. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.health-ecommerce.com.