[Remote] Director of Marketing and Customer Experience

Note: The job is a remote job and is open to candidates in USA. Liberty Boat Group is the largest authorized Freedom Boat Club franchise operator in North America, offering personalized boating experiences. They are seeking a Director of Marketing and Customer Experience to lead marketing strategy, customer engagement, and member experience across its territories, focusing on retention and revenue growth.ResponsibilitiesImplement the master brand plan in partnership with the Fractional Chief Marketing OfficerLead marketing strategy, campaign planning, execution, and budget oversightOwn and strengthen the end-to-end member experience strategyUse customer insights, NPS data, satisfaction scores, and usage trends to improve programming, engagement, and retentionEnsure brand consistency across physical locations, digital platforms, events, campaigns, and member communicationsPartner with sales and leadership teams on product positioning, pricing strategy, promotional offers, and customer messagingConnect member touchpoints to revenue opportunities, including referrals, upgrades, renewals, and retentionLead and support marketing and member experience team members, including brand marketing, member events, Sea Sisters, Freedom Anglers, and external marketing partnersManage external creative, digital marketing, project management, and agency partnersEvaluate current marketing and member experience processes and recommend improvements that support efficiency, consistency, and growthSkills8+ years of progressive experience in marketing, customer experience, member experience, account management, or a related field5+ years of direct people management experience, including coaching, development, and accountabilityStrong understanding of marketing strategy, campaign execution, brand management, customer engagement, and retentionExperience using customer data, satisfaction scores, usage trends, CRM systems, and marketing tools to guide strategy and measure resultsAbility to lead across multiple locations, markets, teams, and stakeholder groupsExperience managing agencies, vendors, creative partners, and outside consultantsStrong project management, communication, and cross-functional leadership skillsComfortable in a growth-oriented environment where the organization, team structure, and processes are evolvingExperience in subscription-based models, hospitality, lifestyle brands, membership-based businesses, marine clubs, recreation, or service-oriented environmentsBenefitsFlexible “Take What You Need” PTO programMedical plan options with significant employer contributionsDeeply discounted Freedom Boating Plan employee membershipCompany OverviewLiberty Boat Group was born from a passion for the open water and a deep commitment to community. It was founded in 2018, and is headquartered in , with a workforce of 11-50 employees. Its website is https://libertyboatgroup.com.