[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Mixmax is a company on a mission to transform communication through AI-powered workflows. They are seeking a Director of Marketing to lead their growth strategy, focusing on customer acquisition and revenue generation while collaborating with various teams to enhance funnel performance and drive measurable growth outcomes.ResponsibilitiesOwn customer acquisition across paid, organic, lifecycle, partnerships, and product-led channelsDevelop and execute a growth marketing strategy focused on efficient and measurable revenue growthBuild repeatable systems for pipeline generation and self-serve user acquisitionImprove conversion rates across the entire customer journey, from visitor to activated user to paying customerEstablish experimentation frameworks to continuously improve performanceDrive marketing-sourced pipeline and revenue growthManage and optimize paid acquisition programs across relevant channelsScale SEO, content, lifecycle, and conversion rate optimization initiativesDevelop attribution and reporting frameworks that connect marketing activity to revenue outcomesIdentify and prioritize the highest-leverage growth opportunities across the funnelCollaborate closely with Product to improve onboarding, activation, retention, and monetizationUse behavioral data and customer insights to identify growth opportunitiesDesign and execute experiments that increase product engagement and adoptionHelp shape messaging that clearly communicates Mixmax's value to SMB revenue teamsRefine Mixmax's positioning within the AI-powered productivity and revenue technology landscapeDevelop messaging that differentiates Mixmax in an increasingly crowded marketSupport product launches, feature adoption, and sales enablement initiativesCreate compelling narratives around how modern revenue teams work with AIManage and mentor a small but talented marketing teamEstablish accountability around growth metrics and business outcomesBalance strategy with execution, stepping in as an individual contributor when neededHelp identify future hiring needs and scale the function thoughtfully as the company growsFoster a culture of experimentation, speed, ownership, and continuous learningSkillsYou have experience driving growth and demand generation at a B2B SaaS companyYou have a strong understanding of performance marketing, conversion optimization, lifecycle marketing, and acquisition channelsYou've owned measurable growth metrics such as pipeline, activation, revenue, CAC efficiency, conversion rates, or customer acquisitionYou're highly analytical and comfortable working with funnel data, attribution, experimentation, and reportingYou know how to prioritize effectively and focus on the highest-leverage opportunitiesYou enjoy rolling up your sleeves and executing, not just managingYou're comfortable operating in a lean environment where resources are limited but impact is highYou can partner effectively with Product, Sales, and Customer Success teamsYou have experience mentoring others and leading through influence, whether or not you've managed a large teamYou're excited by startup environments and taking ownership of outcomesHave built or scaled growth engines at early-stage or growth-stage SaaS companiesHave strong performance marketing and demand generation experienceHave experience improving conversion rates across complex funnelsHave operated in product-led growth environmentsAre making the leap from Director to VP or from Head of Marketing into a broader leadership roleHave remained close to execution and still enjoy doing the work themselvesHave experience marketing AI-powered, workflow, productivity, or revenue-focused productsBenefitsFully remote culture with flexible working hoursCompetitive salary and equity packageOpportunity to shape the future of AI-powered communicationHigh ownership and direct impact on company growthSmall, ambitious, and highly collaborative teamCompany OverviewMixmax tells sellers exactly what to do next and helps them do it, so they stay focused, fast, and in control. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://mixmax.com/.