[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Serko is on a mission to engineer a frictionless, next-generation business travel marketplace, leveraging advanced AI and cutting-edge technology. They are seeking a Director of Marketing to lead the marketing efforts for Serko.ai, focusing on growth strategies, market positioning, and user acquisition.ResponsibilitiesOwn GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first worldDrive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budgetAccelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fitScale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalizationDominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeysSkillsProven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retentionDeep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teamsHighly analytical mindset capable of translating user behavior and performance metrics into actionable growth insightsNatural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketingBenefitsA competitive base payMedical BenefitsDiscretionary incentive plan based on individual and company performanceFocus on development: Access to a learning & development platform and opportunity for you to own your career pathwaysFlexible work policyCompany OverviewWe're in the business of bringing people together. It was founded in 1994, and is headquartered in Auckland, Auckland, NZL, with a workforce of 201-500 employees. Its website is http://www.serko.com/.