[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced technology. They are seeking a Director of Marketing who will lead the marketing team, develop strategies, and execute campaigns to enhance the company's brand and connect marketing efforts with sales pipelines.ResponsibilitiesOwn and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and EnvatoBuild the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s workingEstablish scalable processes for campaign execution, content production, and cross-functional collaboration with SalesIdentify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is rightBuild and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we growOwn and execute product launch campaigns, announcement strategies, and key go-to-market momentsDevelop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing spaceManage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presenceAdd in marketing events and industry conferences strategy / coordinationPartner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sectorEnsure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnelKeep a close eye on what’s working and iterate fast based on feedback from the fieldSkills5+ years of B2B marketing experience, ideally at a SaaS, AI or deep tech company serving industrial or manufacturing buyersProven experience marketing to manufacturing, industrial, or related enterprise buyers. You understand the sector, the personas, and what it takes to build credibility with operators and plant-level decision makersStrong systems thinker with hands-on experience owning and optimizing marketing tech stacksEqually comfortable building brand infrastructure and rolling up your sleeves on content and campaignsStrong content and storytelling instincts. You can translate complex AI capabilities into clear, compelling narratives that resonate with manufacturing leadersComfortable operating with autonomy and ambiguity at an early-stage company. You build structure, you don't wait for itProficient with modern marketing tools and genuinely excited by AI-powered workflowsExperience working at a start-up companyBenefitsCompetitive market-rate compensationFully remote with a lean, high-caliber team that moves fast and trusts each otherCompany OverviewManeva develops video-to-action artificial intelligence systems for manufacturing environments. It was founded in 2021, and is headquartered in North York, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.maneva.ai.