[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Airship is a company that partners with leading brands to enhance customer experiences through its innovative platform. The Director of Marketing will lead the marketing function for Gummicube, developing and executing marketing strategies to drive growth, customer retention, and brand awareness while managing a team and collaborating across departments.ResponsibilitiesOwn the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scalesBuild marketing programs across multiple channels and segments that support Gummicube's strategic marketing planDevelop business cases for new marketing programs, making recommendations on the right tactics and channelsLead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partnersManage paid digital advertising, SEO/SEM efforts, and lead generation programsTrack and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retentionWork with the Data team to analyze results across all marketing efforts and adjust strategies to meet targetsManage marketing budgets and allocate resources to maximize returnPartner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updatesCollaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demosDevelop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitionsCreate materials for speaking engagements, community outreach, and industry eventsConduct market intelligence and competitive analysis to inform strategyManage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and costLead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaborationDeliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadershipSkills6+ years of experience in digital performance marketing, with a focus on B2B marketing and integrated campaigns (events, social, content)5+ years of experience in a people leadership role, preferably within a marketing functionStrong practical experience with paid advertising, SEO/SEM, and lead generation strategiesTrack record of developing and executing marketing strategies that drive measurable resultsStrong communication skills, with the ability to present to executive leadership, collaborate with teammates, and engage external partnersStrategic and financial thinking: you use the right metrics, market knowledge, and business context to make sound decisionsComfort working in a fast-paced, client-focused environment with shifting prioritiesExperience in mobile marketing, app marketing, or App Store OptimizationFamiliarity with the App Store, Google Play, or mobile growth channels such as Apple Search Ads or Google App campaignsExperience working with enterprise clients or in an agency-style services environmentPrior experience managing a remote or distributed teamBenefitsCompetitive medical, dental, and vision insurance options for you and your dependentsFlexible time off, company paid holidays, paid parental leave, and paid volunteer time offSupport for your overall wellbeing with mental health and wellness resourcesEmployer-subsidized life insurance as well as short-term and long-term disabilityA digital-first work environment and a monthly stipend to support remote workMentorship and growth opportunities to build skills and accelerate professional developmentCompany OverviewAirship has everything you need to get mobile-first customer experience right. It was founded in 2009, and is headquartered in Portland, Oregon, USA, with a workforce of 201-500 employees. Its website is https://www.airship.com/.