[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. itopia is a K-12 cloud platform providing a control layer for various educational tools. They are seeking a Director of Marketing to build a marketing function from the ground up, focusing on account-based marketing and community engagement for K-12 IT directors and educators.ResponsibilitiesBuild the ABM engine on top of EduLead + HubSpot — enrichment, signal triggers, AI-personalized sequencesCreate multi-channel plays: email, LinkedIn, direct mail, executive video, paidEstablish a community for K-12 IT directors and educators — from zero to activeDevelop a webinar program, newsletter, and content engine on a predictable cadenceImplement full attribution wiring across HubSpot, EduLead, and Gong so the revenue view is always liveSkillsFirst or only marketing hire experience — you've built a function from scratch beforeProven GTM systems builder — data in, automation in the middle, pipeline outPower user of Clay, Zapier, n8n, or MakeDaily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpotHands-on with HubSpot and comfortable connecting it to everything elseExperience marketing or selling SaaS to K-12, higher ed, or similar institutional buyersFull-stack operator: write copy, build sequences, ship landing pages, pull reportsMeasured on pipeline and revenue, not activityDeep EdTech background and K-12 procurement knowledgeEduLead or Gong experienceCommunity building from scratchAbility to write code when no-code is too slowLeveraging AI at scale in current role or projectCompany OverviewItopia is a desktop-as-a-service solution that provides an end-to-end automated and orchestrated software. It was founded in 2013, and is headquartered in Miami, Florida, USA, with a workforce of 11-50 employees. Its website is http://www.itopia.com.