[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. The Association of Latino Professionals for America (ALPFA) is dedicated to enhancing the leadership and status of Latino professionals across various sectors. The Director of Marketing will lead a modern, data-driven marketing strategy aimed at driving membership growth and elevating the brand's authority while managing the marketing budget and team.ResponsibilitiesOwn and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demandBuild a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize itManage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisionsDesign the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendorsElevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement storiesGenerate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partnersDigitally amplify philanthropic campaigns and strengthen donor storytellingPartner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategyEstablish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwideDeliver clear, executive-level performance reporting and forecasting to the leadership team and BoardSkills10–15+ years of progressive marketing leadership experienceDemonstrated track record of measurable revenue and growth impactExperience scaling an organization from mid-size to national scaleStrong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention)A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasksBachelor's degree requiredAbility to travel 15–25%Experience with AI-enabled marketing tools, automation, and personalizationBackground in membership, subscription, or recurring-revenue growth modelsExperience marketing platforms, digital products, or certification programsProven ability to build and lead high-performing teams and manage agency partnersPassion for ALPFA's mission to advance Latino leadershipBenefitsFull medical, dental, and vision insurance plans to meet the diverse needs of our employees and their families.A 401(k) plan with a healthy employer match to help you invest in your future.Generous vacation, sick leave, and holiday schedules, giving you the time you need to relax and recharge.Opportunities for growth and advancement through training programs, workshops, and educational assistance to further your career.Company OverviewALPFA (Association of Latino Professionals For America) was the first national Latino professional association in the United States, established in Los Angeles in 1972. It was founded in 1972, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is http://alpfa.org.